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TV Broadcasters in the New OTT Environment Market Research Report 2017

05-05-2017 05:18 PM CET | IT, New Media & Software

Press release from: Latest Research Report

Latest Research Report

Latest Research Report

Market Research Hub (MRH) has recently announced the addition of a fresh report, titled “TV Broadcasters in the New OTT Environment” to its report offerings. The report then details the OTT services developed by the major audiovisual groups of the four markets studied, and seeks to identify how these services fit into each company's overall approach, and how the competitive environment has influenced these strategies.

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Using examples from North America, the United Kingdom, Germany and France, this report looks at major television players, public and private, free and pay, and their positioning strategy for Over-the-Top.
We first try to understand what in the sector as a whole is motivating these traditional TV players to develop OTT strategies in parallel, in addition, as an extension, or even sometimes in competition with their linear TV offerings.

The report then details the OTT services developed by the major audiovisual groups of the four markets studied, and seeks to identify how these services fit into each company's overall approach, and how the competitive environment has influenced these strategies.
Finally, it analyses the strategic OTT positionings of these groups and defines a typology for the different approaches.

Table of Content:
1. Executive Summary
2. Methodology & definitions
3. Audiovisual market developments
3.1. Changing consumption trends
3.1.1. Declining linear consumption not offset by increased time-shifted viewing
3.1.2. Total time spent watching TV remains stable, but includes different content from what channels are airing
3.1.3. Increased video consumption outside of linear TV…
3.1.4. particularly among younger viewers
4. TV broadcasters and their OTT initiatives
4.1. United Kingdom
4.1.1. BBC
4.1.2. Sky UK
4.1.3. ITV plc
4.2. France
4.2.1. France Télévisions
5. Analysis of the strategic OTT positioning adopted by traditional TV players
5.1. Public broadcasters: OTT as a means to better exhibit/exploit public service content
5.1.1. The BBC: a pioneer of catch-up TV and exploiting 'in-house' content
5.1.2. France Télévisions: a broad strategy incorporating FTA and pay, generalist and special interest
5.1.3. ARD-ZDF: a minimalist strategy based on catch-up and live-streaming
5.2. Commercial broadcasters: both narrow and wide positioning in evidence
5.2.1. ITV plc: repositioning with live and catch-up TV
5.2.2. TF1 Group: gradual development in all segments
5.2.3. M6 Group: refocused positioning on free services
5.2.4. ProSiebenSat.1 Media SE: an ambitious strategy covering all segments
5.3. Premium channels and pay-TV providers: targeting non-subscribers of linear TV with OTT because of competitive pressure
5.3.1. Sky UK: a proactive strategy in a buoyant market
5.3.2. Canal+ Group: a defensive strategy forced on it by emerging competition and declining subscriptions
5.3.3. Sky Deutschland: replicating the Sky UK model

Read Full Report with TOC: http://www.marketresearchhub.com/report/tv-broadcasters-in-the-new-ott-environment-report.html

About Market Research Hub:

Market Research Hub (MRH) is a next-generation reseller of research reports and analysis. MRH’s expansive collection of market research reports has been carefully curated to help key personnel and decision makers across industry verticals to clearly visualize their operating environment and take strategic steps.
MRH functions as an integrated platform for the following products and services: Objective and sound market forecasts, qualitative and quantitative analysis, incisive insight into defining industry trends, and market share estimates. Our reputation lies in delivering value and world-class capabilities to our clients.

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