(openPR) - Amsterdam/Berlin, 15 November 2005 – With the opening of a new subsidiary in Amsterdam, Berlin-based zanox, the market leader for performance-based multichannel commerce, now also offers on-site representation in the Benelux region. Situated directly at the banks of the Amstel, the new subsidiary is currently run by MarketingXperts Managing Director John de Vroede. It will be led by zanox from 2006 and includes a team of experienced staff with extensive local knowledge in each of the three country’s markets. zanox plans to extend this team progressively.
The Amsterdam subsidiary comprises a central component of the zanox global positioning strategy. In the Benelux market, among other things, zanox has been active since 2004 as the leading internet portal for mobile entertainment specialist Jamba!. By the end of this year, numerous renowned Benelux firms such as DSL provider Scarlet and Amsterdam-based newspaper daily Het Parool will extend the existing customer base.
The entire Benelux market offers enormous potential. According to forecasts by Forrester Research, combined online sales volume in the Netherlands, Belgium and Luxemburg will almost triple from currently 4.3 billion euros annually to 10.6 billion euros by 2009.
John de Vroede explains: “The Benelux region is a mature online market. Therefore, considering its internationally-proven multichannel commerce expertise, zanox can also look forward to first-class opportunities in these markets. The contracts already completed and our discussions with customers substantiate this.”
Christian Kleinsorge, Vice President of International Sales & Marketing at zanox ads: “Our business principle is: ‘Think globally, act locally’. Following our first market successes in the Benelux countries we decided to establish this on-site presence. Besides the exceptional market knowledge of the zanox staff, our customers now can also notably benefit from direct, comprehensive support and intensive sales partner management.”
zanox offers a complete range of internationally-deployable online marketing solutions. As well as affiliate marketing and search engine management, the company also offers services for recommendation marketing, multichannel sales as well as customer loyalty. In addition, the zanox multichannel commerce solutions are accessible via an indirect sales model which is particularly aimed at agencies (“Agency Solution”).
The opening of the Amsterdam subsidiary will be accompanied by various events. Among these, zanox will be present from 29.11. to 1.12. at the “Marketing3 event” in Utrecht.
zanox:
zanox is the market leader in performance-based multichannel commerce. With its zanox XS platform, the Berlin-based company offers a globally unique marketing solution for effective online and offline sales. zanox offers its customers a comprehensive strategy including technology, services and an established network of sales partners. The modular zanox XS suite encompasses affiliate marketing and search engine management, as well as recommendation marketing, multichannel sales and customer loyalty.
zanox is positioning itself as a global player, offering multichannel commerce in more than
25 countries and 4 continents. Numerous prestigious companies from a wide range of industries rely on the sales power of zanox. These include Procter & Gamble, Jamster!, Expedia, Allianz, Citibank, Sixt, DaimlerChrysler and Staples.
zanox was founded in 2000 by directors Thomas Hessler, Heiko Rauch and Jens Hewald, and operates at a profit. The multichannel commerce company currently has an approx. 100-strong workforce, and serves a market that is due to grow approx. 51% to more than 3.14 Trillion Euro in 2005 (Reference: Global Industry Analysts).
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