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TV Broadcasters in the New OTT Environment - Market Research Hub Report

04-05-2017 02:08 PM CET | IT, New Media & Software

Press release from: Technology Research Reports - MRH

Market Research Hub

Market Research Hub

Traditional TV players and their OTT Positioning Strategies: Using examples from North America, the United Kingdom, Germany and France, this report looks at major television players, public and private, free and pay, and their positioning strategy for Over-the-Top.

Request a Free Sample Report: http://www.marketresearchhub.com/enquiry.php?type=S&repid=1012251

We first try to understand what in the sector as a whole is motivating these traditional TV players to develop OTT strategies in parallel, in addition, as an extension, or even sometimes in competition with their linear TV offerings.

The report then details the OTT services developed by the major audiovisual groups of the four markets studied, and seeks to identify how these services fit into each company's overall approach, and how the competitive environment has influenced these strategies.

Table of Content

1. Executive Summary

2. Methodology & definitions

3. Audiovisual market developments

4. TV broadcasters and their OTT initiatives

5. Analysis of the strategic OTT positioning adopted by traditional TV players

Access Full Repot with Proper TOC: http://www.marketresearchhub.com/report/tv-broadcasters-in-the-new-ott-environment-report.html

Finally, it analyses the strategic OTT positionings of these groups and defines a typology for the different approaches.

About Market Research Hub:
Market Research Hub (MRH) is a next-generation reseller of research reports and analysis. MRH’s expansive collection of market research reports has been carefully curated to help key personnel and decision makers across industry verticals to clearly visualize their operating environment and take strategic steps.

MRH functions as an integrated platform for the following products and services: Objective and sound market forecasts, qualitative and quantitative analysis, incisive insight into defining industry trends, and market share estimates. Our reputation lies in delivering value and world-class capabilities to our clients.

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