Marketing Research Association’s “Alert” Magazine Publishes Design Force Research Article: “Maintaining Brand Relevance with Kids”

Design Force Inc. proudly announces that the Marketing Research Association’s leading publication, Alert magazine, has published an article by its president, Ted Mininni, based on research that he presented in a recent Kid Power conference on forging brand connections with Generation Y. The article was previously published in the U.K. by the prestigious World Advertising Research Center in its Young Consumers summer 2005 quarterly journal.

The Marketing Research Association has 3000 members nationwide representing all segments of the marketing research industry. The MRA is committed to assisting marketing research professionals in the advance of their knowledge through educational programs, training, publications and conferences.

Mr. Mininni’s insights from article: “Today’s kids want two things from the corporate brands that are marketed to them: brands that are interactive, and brands that are instant. . .Today’s kids were born using technology. Television and the Internet have sped the world up, and created substantial challenges for marketers. . .The Y Generation is globally wired; and by the time they hit the tween stage; they regularly chat with kids in the neighborhood, as well as from around the world. . . If marketers thought that the MTV generation wanted things fast, it’s a good bet that business hasn’t seen anything yet! The I-Pod generation wants everything right here and right now.”

“Research shows that generation Y kids respond to brands on an emotional level. . . .”, cited Mr. Mininni in the article. “In fact, from our own design firm’s research, we know that kids and adults will form brand loyalties if they become emotionally connected to brands. For kids, this is a most potent motivating factor when it comes to making purchasing decisions. . . .There is a research process that our firm goes through in the pre-design phase, to uncover the brand drivers and unlock what we call the ‘Enjoyment Assets’ of the brand. Communications used in packaging, for example, that extend the Enjoyment Assets of the brand help create positive, memorable experiences for consumers of any age. And when it comes to kids, this can be even more significant than it is for adults.”


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About Design Force
Design Force, Inc. is a metro New York based brand identity and package design consultancy to the global brand leaders in the toy & entertainment and food & beverage industries. Over their 13 year history, they've developed a brand expertise that helps their corporate clients gain a significant competitive advantage in their respective categories. They are deeply committed to building global brand leaders through strategic design.
To contact Design Force, please call 856.810.2277, or visit www.designforceinc.com

About Design Management Resources, Inc.
Design Management Resources offers core consulting, strategic marketing and public relations, exclusively to design businesses. We also offer our clients great intangible assets that represent real value to them. Our management team has years of combined experience in business management, accounting, recruiting, purchasing, advertising, sales, marketing, PR, copywriting, Customer Relationship Management, and more.

Design Management Resources’ outsourced services to design firms put us in the position of delivering RESULTS. Our broad-based experience in the design industry and other major industry sectors puts us in a unique position. Continuous corporate research yields very valuable insights that enable us to assist design businesses with marketing strategies and PR in a unique way. Due to increased competitive pressures in the marketplace, globalization and economic challenges, this kind of information has enormous implications for the design business.

Design Management Resources’ thorough grasp of new business philosophies, sustainability and trends make our insights invaluable to our design firm clients.

Press Contact:
Claire Ratushny
Design Management Resources, Inc.
P.O. Box 423
Thompson, CT 06277
USA
Phone: 860-377-9696

This release was published on openPR.