ASEAN Smart Education and Learning Market: Product Differentiation to Remain Key Determinant of Success

Owing to the presence of a large number of educational institutions offering similar products and the fragmented state of the competitive landscape, the intensity of competition in the ASEAN smart education and learning market is high, observes a recent report by Transparency Market Research. Government initiatives aimed at strengthening online education and smart education facilities through ICT infrastructure development policies and grants in several ASEAN countries have facilitated the entry of a large number of players in the market in the past few years. Focus on product differentiation will be crucial for companies wanting to make the most of the vast growth opportunities the market offers.

The “ASEAN Smart Education and Learning Market” report provides analysis of the ASEAN smart education and learning market for the period 2014–2020, wherein the years from 2016 to 2020 is the forecast period and 2015 is considered as the base year.

The report precisely covers all the major trends and technologies playing a major role in the smart education and learning market’s growth over the forecast period. It also highlights the drivers, restraints, and opportunities expected to influence the market growth during this period. The study provides a holistic perspective on the market’s growth in terms of revenue (in US$ Bn), across different smart education and learning delivery models and end-uses.

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The market overview section of the report showcases the market’s dynamics and trends such as the drivers, restraints, and opportunities that influence the current nature and future status of this market. Moreover, the report profiles the key players in the ASEAN smart education and learning market and provides the overview of various strategies adopted by them and analyzes their behavior in the prevailing market dynamics.

In terms of country, the ASEAN smart education region has been divided into Malaysia, Philippines, Indonesia, Singapore, Thailand, Vietnam and Rest of ASEAN countries (Cambodia, Laos, Burma & Brunei). Of these, Malaysia has a huge demand for English language learning courses and higher education courses. It is the largest segment as of 2015 in the ASEAN smart education and learning market. Malaysia is followed by Indonesia in terms of revenue share as a result of the developed state of ICT infrastructure in the country and availability of high speed internet. Additionally, high rate of smartphone penetration and the launch of AEC are also contributing factors towards the growth of the smart education and learning market in these countries.

The report segments the ASEAN smart education and learning market on the basis of various delivery models such as classroom-based, desktop/ mobile-based and simulation-based. On the basis of end-use, the ASEAN smart education and learning market has been segmented into Higher Education, Transnational Education, TVET, Language Training (English), Early Childcare & Pre-School, Continual Professional Development, and Qualifications, Assessment & Standards.

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Furthermore, government initiatives toward promoting the use of technology in education have resulted in the increased use of smartphones and desktops in delivering smart education to learners in the country. The market for in Malaysia is projected to remain the dominant regional market in the ASEAN smart education and learning market throughout the forecast period as well. Malaysia, along with Indonesia, is also expected to be one the most promising regions in terms of rate of growth of the smart education and learning market over the next few years. Both the countries are projected to exhibit a 20.3% CAGR over the forecast period.

The launch of the ASEAN Economic Community (AEC) has bolstered the demand for English language courses in Indonesia. Additionally, high smartphone penetration and government initiatives towards delivering digitized education have further added to the growing market revenues in the smart education sector in Indonesia.

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