(openPR) - Maven Research announces that the annual BIG conference took place from 21st to 23rd May 2008 at the St Pierre Marriott Hotel, Chepstow. Representing Munro Global were Paul Tinworth, Research Manager at Maven Research and Richard Hepburn, CEO of Munro Global; they delivered a presentation based on their paper ‘Understanding Networks in the B2B Marketplace’. For more information, and to download a copy of the full research paper, visit www.maven.co.uk.
The paper explores how primary research can be used to establish which of a range of different network typologies, emerging from wider economic theory, may exist within target markets for a B2B brand, products or services, and through this enable a business to: -
• Establish if network effects are significant influencers on purchasing behaviour in their sector;
• Determine which network types apply to its customers;
• Tailor its marcomms strategy to have the greatest impact on these networks;
• Prioritise research and marketing spend on the customer groups or product areas where network effects are most important.
The presentation was met with enthusiasm from the floor; and the paper has been entered into the BIG and MRS Research Effectiveness awards. The BIG results will be announced next month with the MRS awards later in the year.
Emma Bennett
Marketing Manager
Maven Research
Old Bank House,
39 High Street,
High Wycombe,
Bucks,
HP11 2AG www.maven.co.uk
01494 688400 maven@momentumws.co.uk
About Maven Research
Maven Research is a full service market research agency, one of the ten largest agencies in the UK for continuous research, specialising in measuring customer satisfaction and employee engagement. Maven Research offers a full range of research services and uses both qualitative and quantitative techniques to provide research solutions that add strategic value. We tailor the research process from inception to completion and reporting according to a customer’s individual market research needs.
We have a broad range of business and consumer research experience across all sectors and our research applications include tracking customer satisfaction levels, identifying factors that drive customer loyalty, understanding employee engagement and all forms of ad-hoc research into brands, products and services. We have a wide range of clients, including Lloyds TSB, Mercedes Benz UK and British Gas . We have over ten years of research experience in the utilities sector, have conducted and continue to run gap analysis projects for both local and Central government clients and have recently been conducting up to 25,000 market research interviews per month for a number of high street household names such as M&S and Vodafone.
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