Programmatic Advertising Market to Witness Increase in Revenues by 2026

The Programmatic Advertising Market report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Programmatic Advertising Market: Drivers and Challenges

Increasing usage of smartphones and tablets have facilitated digital advertising market to reach new highs. Programmatic advertising market is being primarily driven by need for better returns on marketing investment by organizations. Furthermore, increasing adoption of programmatic direct channel is further expected to fuel the growth of programmatic advertising market during the projected period. However, persistence on following conventional advertising approach due to lack of awareness regarding programmatic advertising among developing countries coupled with existing ethical issues regarding internet advertising are expected to restrain the growth of programmatic advertising market amidst the forecast period 2016-2026.

Programmatic Advertising Market: Key Players

The key vendors in the programmatic advertising market include Google Inc., Facebook Inc., LinkedIn Corporation, Microsoft Corporation, Yahoo Inc., AOL Inc., Ebay Inc., Amazon.com Inc., Baidu Inc., Conversant LLC and others. Major players in the programmatic advertising market boost their market share by entering into various mergers & acquisitions agreement with other players in the market. Furthermore, increasing global presence by establishing regional subsidiaries is another strategy followed by major programmatic advertising providers to gain competitive edge.

A sample of this report is available upon request @ http://www.persistencemarketresearch.com/samples/13345

Programmatic Advertising Market: Regional Overview

Programmatic advertising market is witnessing tremendous growth and is expected to witness double digit CAGR during the projected period. North America is the dominating region in programmatic advertising market and is expected to remain dominant followed by Asia Pacific during the forecast period. Latin America along with Middle East & Africa are expected to exhibit higher growth rates than other regions due to increasing spend on digital advertising across countries like Brazil, Argentina and South Africa.

Browse Full Report summary and to request sample report and table of content @ http://www.persistencemarketresearch.com/market-research/programmatic-advertising-market.asp

About Us

Persistence Market Research (PMR) is a market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. We have an experienced team of Analysts, Researchers, and Consultants, who use proprietary data sources and various tools and techniques to gather, and analyze information. Our business offerings represent the latest and the most reliable information indispensable for businesses to sustain a competitive edge.

Each PMR Syndicated Research report covers a different sector - such as pharmaceuticals, chemical, energy, food & beverages, semiconductors, med-devices, consumer goods and technology. These reports provide in-depth analysis and deep segmentation to possible micro levels. With a wider scope and stratified research methodology, our syndicated reports strive to serve clients and satisfy their overall research requirement.

For information regarding permissions, contact:

Persistence Market Research
305 Broadway,7th Floor
New York City, NY 10007
United States
Tel: +1 800-961-0353
Email: sales@persistencemarketresearch.com
Website: http://www.persistencemarketresearch.com/
media@persistencemarketresearch.com

This release was published on openPR.