Press release
Gaming Market Driven by Increasing Penetration of Internet Worldwide, to Reach US$117.9bn by 2015
The world of gaming has dramatically evolved in the last few years, providing gamers an addictive and enriching experience with the unveiling of every little change. Over 150 million people in the U.S. enjoy playing video games, out of which the report states that 42% engage in gaming on a daily basis. While the statistics show the average age of gamers is 35, over 74% of them are 18 years of age or older. Additionally, women gamers also make a significant chunk of the gaming population, accounting for almost 44%. This increasing number of gamers around the world has proven to be a boon for the global gaming market.
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Despite witnessing a slowdown during the recession in 2008, the market was able to regain its momentum post the economic rebound in 2009. It entered into its most lucrative phase in 2011. Since then, the global gaming market has been exhibiting a steady CAGR and is expected to continue to rise through the report’s forecast period. The rapid proliferation of high-speed broadband is expected to boost the global gaming market. Furthermore, the market has been gaining from the increasing penetration of the internet worldwide. This is because internet connectivity is a prerequisite for two people to play interconnected games simultaneously from different geographical locations.
For the purpose of the study, the report has segmented the global gaming market into gaming hardware, online gaming, and gaming software. The gaming hardware segment is further sub-segmented into handheld video games and accessories, and video game console and accessories. The report has sub-divided the gaming software market as PC gaming software, video game console software, video game handheld software, gaming development tool software, and mobile gaming software. Likewise, the report bifurcates the online gaming segment into internet users and mobile users. The prospects for the market across each of these segments are evaluated in the report in detail.
It has been observed that consumers are more inclined toward games that are available for free download online or those that require a nominal fee. There is substantial demand for high-end games, but the segment is not as fast-expanding as the one for free online games. The report presents insights into the various factors that have been driving the market across the key product segments.
To present an overview of the competitiveness prevailing in the market, the report profiles companies such as Ubisoft, Apple, Viacom, Nintendo, Sony, Disney Entertainment, Zynga, EA Sports, and Microsoft. Of these, the report has identified Sony, Microsoft, and Nintendo as the top enterprises in the global gaming market. These companies have been successful in gaining an edge in the market as they are at the fore of adopting and integrating the latest technologies to enhance consumer experience.
Regionally, the U.K. holds the largest share in the global video gaming market, followed by the U.S. However, as per the findings of the report, Asia Pacific is expected to exhibit the most lucrative opportunities for the market in the near future and emerge as the fastest-growing regional market.
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Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.
TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.
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