IPTV Market to Gain Immensely from Widespread Broadband Services in Asia Pacific, to Touch US$79.3 bn by 2020

The escalating demand for video on demand, high-definition channels, and the increasingly affordable costs of internet protocol television (IPTV) will fuel the global IPTV market substantially until 2020, says Transparency Market Research. A new report published by the market intelligence firm states that the global IPTV market is expected to exhibit a high double-digit CAGR of 18.10% from 2014 through 2020. The market, which approximated US$24.9 bn in 2013, will rise in valuation to touch US$79.3 bn by 2020. The TMR report is titled “IPTV Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2020.”

The report states that currently, there is no single firm that comfortably dominates the global IPTV market owing to the high degree of fragmentation in this space. The revenue generated by the IPTV market is shared by the many players that compete for a higher portion of the market’s revenue across the supply chain. These include network providers, software solution providers, IPTV operators, and middleware providers. With competition only intensifying, it is expected that this space will remain thus for the next few years.

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The global IPTV market is in the midst of constant evolution, making it difficult to sustain in the market without constantly adapting to new trends and launching innovative products. Among the companies that have gained a stronghold in the global IPTV market are China Telecom Corporation Limited, Orange S.A., AT&T Inc., NTT Communication, Deutsche Telekom AG, Verizon Communications, and Century Link.

From the regional standpoint, IPTV has a high penetration rate in developed countries in North America and Western Europe, now making it imperative for companies operating in these regions to look outward for growth. In regions where IPTV penetration is high, companies are offering low-cost yet feature-loaded channel packages, which has caused the average revenue per user to increase.

High-speed broadband is a prerequisite for IPTV. With internet penetration rising considerably in the Asia Pacific region, the IPTV market is expected to gain more consumers. Asia Pacific is thus expected to show the highest growth rate in the global IPTV market. Growth will be fanned to a great extent with governments in countries such as India promoting digitalization.

Likewise, in the Middle East and Africa, the number of internet users has risen considerably over the past few years. The presence of supporting infrastructure makes it easier for IPTV players to launch their services in countries in Africa and the Middle East.

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This release was published on openPR.