Multichannel Commerce Leader zanox Launches U.S. Operations: Global eCommerce Marketing Solutions Provider Introduces its Proprietary Single Global Tracking Solution at ad:tech New York
(openPR) - NEW YORK, November 7, 2005 – zanox, Inc., the world’s most successful and proven provider of performance-based eCommerce marketing solutions, launched its U.S. operations at ad:tech New York. The company offers a proprietary, single global tracking solution that allows companies to easily manage global or local data on a single interface as part of a multichannel marketing approach.
Founded in 2000 by Thomas Hessler, Heiko Rauch and Jens Hewald, Berlin-based zanox manages a fast-growing, international online sales and advertising network. With more than 800 multinational clients, sales are expected to reach $2 billion by 2005. Global customers include Proctor & Gamble, Staples, Alienware, Expedia, Lycos, Swarovski, and Jamster!. zanox’s entry into the U.S. market solidifies its industry-leading global reach with additional locations in throughout Europe and Asia.
The single tracking solution, available through the zanox XS platform, enables companies to efficiently and cost-effectively run online marketing programs across borders by automatically converting foreign currencies in real-time and enhancing international sales and marketing. Further, it enables today’s global marketers to effectively evaluate online programs and better understand purchasing decisions and buying trends.
“zanox works with the world’s strongest brand and greatest marketers to create innovative, successful marketing programs,” said Rauch, chief financial officer/chief operating officer of zanox. “Now we will be able to seamlessly help U.S. companies grow revenue streams, maximize efficiencies and truly track and manage global programs.”
The company’s proprietary interface enables companies to gather valuable customer data in real-time, run successful cross-selling programs across borders and accurately tally sales in country-specific currencies. zanox’s highly-scaleable, comprehensive eCommerce programs can be seamlessly incorporated into new or existing commerce platforms. The solutions include:
- zanox Partner Relationship Management (PRM) for comprehensive affiliate marketing
The PRM solution enables companies to set up and manage extensive sales and affiliate networks on the Internet. zanox PRM encompasses a fully integrated affiliate marketing platform for B-to-B tracking, data feed marketing and lead generation that includes network, technology and service.
- zanox-Look@ for cost-per-order search engine management
zanox-Look@ enables customers to organize, analyze and optimize product placement in all major search engines via a central platform. zanox-Look@ is based on an advanced and dynamic technology and allows companies to increase sales on a cost-per-order basis.
- zanox-Mail@ for recommendation marketing with permission
zanox-Mail@ is based on the principle of customers recruiting customers. With this solution, customers function as sales promoters and disseminators of information and are rewarded for passing on product recommendations - creating the brand from within by leveraging existing customers.
- zanox-Shop@ for successful multichannel sales
zanox-Shop@ enables customers to place thousands of products on affiliate shopping sites and supports all major online and offline sales channels such as mobile phones, PDAs, interactive radio and interactive TV. The performance-based payment system ensures that commissions are only paid once a transaction has been verified.
- zanox-Club@ for all-in-one customer loyalty
zanox-Club@ is an effective customer loyalty program based on a ‘members-only’ platform. zanox-Club@ is ideally suited for setting up and operating discount programs and bonus or premium systems.
About zanox, Inc.
zanox, Inc. is the global market leader in performance-based multichannel commerce. With its zanox XS platform, the Berlin-based company offers a globally unique marketing solution for effective online and offline sales. zanox offers its customers a comprehensive strategy including technology, services and an established network of sales partners. The modular zanox XS suite encompasses affiliate marketing and search engine management, as well as recommendation marketing, multichannel sales and customer loyalty. zanox is a global company, offering multichannel commerce in the EMEA, APAC and the Americas. Customers include Procter & Gamble, Jamba!, Vodafone, o2, Lycos, Expedia, Allianz, Citibank, Axa, Sixt, Swarovski, Quelle and Staples. zanox was founded in 2000 by directors Thomas Hessler, Heiko Rauch and Jens Hewald as an AG public limited company.
Media Contact:
Nathan Friedman
Office: 312-397-6009
Mobile: 773-562-3727
Ogilvy Public Relations Worldwide nathan.friedman@ogilvypr.com
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