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Feminine Hygiene Products Market - Latin America Industry Analysis, Size 2020
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The essential nature of feminine hygiene products guarantees a steady demand for them, but growth and profitability will be determined chiefly by innovative products. Brazil, being the most dominant country in this market, will largely influence the trajectory of the market until 2020.
The use of modern feminine hygiene products among women in Latin American countries is rising because of more women entering the work force, giving them greater purchasing power. This, coupled with women being more aware about the latest feminine hygiene products on the market, will also augur well for the Latin America feminine hygiene products market, say TMR analysts. Products that seamlessly fit into changing lifestyles of women in the region are seeing encouraging sales.
In Brazil, the largest market for feminine hygiene products in Latin America, the demand for premium products is higher than in many neighboring countries. Here, women are seen to prefer products such as tampons over conventional sanitary pads, shields, and pantiliners. Manufacturers, having spotted this changing preference as a key market trend, have been responsive in introducing innovative products in the Brazilian feminine hygiene products market. The scenario is slightly different in Argentina, where purchase decisions are made more rationally and cost remains an important factor on account of the relatively low purchasing power. As a result, mid-range products are more popular in Argentina, says the report.
In Chile, on the other hand, there is a palpable demand for feminine hygiene sprays and cleansers meant for use internally. This is attributable to the growing emphasis on maintaining a high degree of hygiene. The demand for premium internal cleansers and sprays is only just picking up in Chile and will be an attractive space in until 2020, according to the report.
In Peru, the report notes that the preference for ultra-thin sanitary pads is higher than that for other kinds of sanitary protection products. The status quo will remain unchanged until 2020, predicts TMR. Players in the Peruvian feminine hygiene products market are investing bullishly in advertising and marketing campaigns to attract consumers from middle- and low-income households to achieve high-volume sales.
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