Press release
The German Fleet Market off to a promising start for 2017 – Alternative powertrains also on the rise
Eight out of the Top 10 brands were able to boost their fleet registrations over January 2016, both market leader Volkswagen and Mercedes in 2nd position showed double-digit growth rates. Skoda (ranking 6th behind Audi, BMW and Ford) and Renault (ranking 8th) though delivered some especially healthy growth with + 48.9% and + 49.4% respectively. The Czech manufacturer achieved a market share of 7.4%, this was its highest since September 2013 and its second best month in Germany ever. However there is definitely more to come from Skoda this year, if one takes into account that the all-new Kodiaq which is sure to attract a significant number of fleet customers. Outside the Top 10 the performance of Peugeot was also noteworthy as they produced + 39.1% helping the French brand jump from 15th into 12th position.
As we looked into fuel type, comparing January 2016 and 2017 the share of passenger car registrations with a diesel engine dropped by 3.5 percentage points (70.4% vs 73.9%) for True Fleet. With a combined 2.4% share for full electric and hybrid models we saw a new record reached. While Hybrids grew by 77.5% over January 2016 the group of BEV(Battery Electric Vehicles) improved their volume even more with + 131.3%.
Market leader within the hybrid cars for January was the Toyota Yaris followed by Lexus NX with Audi A3 e-tron, Toyota RAV4 and BMW 225xe Active Tourer all very close behind.
BMW’s i3 is the most popular full BEV clearly in front of the competitors Renault Zoe, Tesla Model S and Volkswagen e-Up while Tesla’s Model X is already to be found in 5th position within the model ranking and growing steadily.
DATAFORCE – Focus on Fleets
Dataforce is the leading provider of fleet market data and automotive intelligence solutions in Europe. In addition, the company also provides detailed information on sales opportunities for the automotive industry, together with a wide portfolio of information based on primary market research and consulting services. The company is based in Frankfurt, Germany.
Contact: Michael Gergen
Dataforce Verlagsgesellschaft für
Business Informationen mbH
Hamburger Allee 14
60486 Frankfurt am Main
Phone: +49 69 95930-231
Fax: +49 69 95930-333
E-Mail: michael.gergen@dataforce.de
www.dataforce.de
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