Baby Diapers Market Size, Share, Growth, Trends and Forecast 2016 - 2024

Kenya, estimated by the World Bank to be the fastest growing economy in East Africa, is presently the largest market in the East Africa baby diapers market, in terms of both volume-wise consumption and revenues. The baby diapers market in the country accounted for a 42.7% share in the overall market’s revenues in 2015. Volume-wise, the country accounted for over 40% of the East Africa baby diapers market in the same year. Large population base, a notable reduction in child mortality rates, stable growth of economy in the past few years, and rising disposable incomes are the key factors driving the baby diapers market in the country. Over the period between 2016 and 2024 as well, the country is expected to retain its dominance in the East Africa baby diapers market.

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Tanzania is the second largest revenue contributor to the East Africa baby diapers market, accounting for over 24% share in the market in 2015, and is expected to expand at a healthy pace over the forecasting horizon as well. Uganda is the third largest country for the baby diapers market in East Africa. All the three countries are expected to maintain their positions in the overall market through 2024.

Rising Awareness about Personal Hygiene and Decline in Infant Mortality Rate Fuel Demand for Diapers in East Africa

In the past few years, awareness regarding the need for diapers as a personal hygiene measure for infants and babies has significantly increased among the urban dwelling population in East African countries. Active efforts undertaken by government and non-government organizations to educate the rural population about the need for maintaining hygiene to prevent the outbreak and contracting of infectious diseases has also significantly increased the usage of baby diapers across many countries in East Africa.

Rise in disposable incomes and a notable decline in infant mortality rate have also emerged as key factors stimulating the demand for baby diapers in East African countries in the past few years. In developing countries, such as Kenya and Uganda, especially, infant mortality rates have substantially reduced in the past few years. In Kenya and Uganda over the period between 2013 and 2015, infant mortality rates have gone down from 38 to 35.5 and from 41.6 to 37.7 per 1,000 births, respectively. Birth rates are also rising considerably in other East African countries such as Tanzania, Rwanda, and Burundi.

The factor of declining infant mortality rates and rising birth rates is expected to have a strong impact on the market for baby diapers in East Africa in the near future. However, the factor will have a moderate impact on the market’s growth in the long-term scenario owing to rising awareness about population control in East African countries.

Concerns about Potential Health Issues Make Parents Wary of Baby Diapers, Hinder Market’s Growth

Owing to the superior absorption capabilities of baby diapers, a tendency to change diapers after long gaps is rampant among parents. The extreme saturation in the diapers owing to longer in-between changing times causes rashes and other skin troubles to the delicate skins of infants. Some studies have also estimated that baby diapers, especially the disposable ones, lead to infertility as well as testicular cancer in males. Scientists believe that the high amount of heat created in soiled diapers can play a key role in developing such risks. These concerns among parents are restraining the overall development of the East Africa baby diapers market to a certain extent.

Nevertheless, the vast untapped opportunities in the East Africa baby diaper market will provide sustainable growth prospects to market vendors in the next few years. Of the key product varieties available in the market, the segment of disposable diapers is the leading segment in terms of both revenue and volume share in the overall market, accounting for a share of over 80% of the East Africa market’s overall revenues in 2015. Kenya is the leading market in terms of geography. The country accounted for over 42% share in the market’s revenues in 2015.

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