Printer Market - Market segmentation up to the second or third level

Major printer technologies include inkjet, laser and dot-matrix printers. The African economy is experiencing rapid growth spurred by high investments in energy, and information and communication technology sector in the recent years. According to the African Development Bank, more than one third of African countries have a GDP growth rate of more than 6%. This growth is attracting global printer manufacturers to the emerging economies of Africa as the global demand for printers faces volatility.

Printers are used across enterprise and corporate printing and consumer printing solutions. In the past, the printers market in Africa has experienced a surge in demand for color prints. The shift from black and white printing to color printing has aided the growth of inkjet and laser printers and in turn, has been boosting the growth of the overall printers market. Inkjet printers market has been experiencing new technology trends such as high-speed continuous-feed inkjet and ultra-high volume inkjet printers and this trend is also influencing printers market in Africa.

These technological developments are expected to bring down the average cost per color impression significantly and thus have been spurring demand in recent years. Dot-matrix has been experiencing growth in applications where low-cost of printing is more significant than the quality of print. Corporate and enterprise, education sector, public sector, printing industry/media and consumer sector including small office and home office users, among others are the major end-users of printers.

Majority of printer vendors including Hewlett-Packard Co., Epson, and Brother, among others have manufacturing locations in regions outside Africa such as China, Japan and Taiwan while they significantly depend on their distributor and reseller networks in the African region. This leads to increased foreign currency transaction and risk. Thus it becomes imperative to have highly efficient and structured distribution partners to operate the printers business in Africa.

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This study strategically focuses on printer products, providing market insight into and data about the size and growth of each segment. The report includes a detailed analysis of the prevalent market situation, company profiles and industry trends for printers. The study has been conducted with the objective of providing detailed coverage of the underlying technological and economic issues driving the printer business in Africa.

The report provides market data and forecast for printer product types with an in-depth analysis of the African market, which has been further segmented based on major countries, for the period 2013 to 2019. The segmentation intends to provide strategic insight into each category, enabling stakeholders across the value chain to gain considerable business intelligence. The report aims to provide a comprehensive overview of product-wise market data and trends in South Africa, Angola, Botswana, Madagascar, Namibia, Zambia, Tanzania, Zimbabwe, Mozambique, and Rest of Africa. The report identifies factors driving and restraining growth, and future business opportunities in the African printer market.

The competitive landscape section in the report provides market share analysis of major players in the African market in 2012. The detailed value chain analysis and porter’s five forces analysis helps the market competitors to formulate their business strategies at every stage of their business. Moreover, the market estimates have been analyzed by keeping in mind the several factors which affect the market including but not limited to technological, economical, social, environmental and legal.

The key market players of ultra high definition market have been profiled with a focus on competitive details such as company and financial overview, business strategies, product portfolio and its recent developments. Companies profiled in the report include Brother Industries, Ltd., Canon, Inc., Hewlett-Packard Development Co. LP, Samsung Electronics Co. Ltd., and Seiko Epson Corp.

Transparency Market Research (TMR) is a global market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of Analysts, Researchers, and Consultants, use proprietary data sources and various tools and techniques to gather and analyze information.

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