(openPR) - Beijing, China (April 17, 2008) – Ortus PR played a key role in successfully implementing a China-wide campaign that helped put client Papa John’s in the media limelight as the world’s third largest pizza company celebrated the opening of its 100th store in China.
The three city 100th store celebration took place in the space of four days in Papa John’s major markets of Guangzhou, Shanghai and Beijing. Ortus PR successfully organized all media conferences and launch events attracting attention from major international news outlets like Bloomberg and Reuters, as well as prominent China media. The events organized by Ortus PR resulted in major media coverage throughout China and even as far as major media outlets in Southeast Asia.
“We all agree that this was the most professional, well organized and effective PR event that Papa John’s has done in China. The Ortus PR team’s planning and execution was nearly flawless. We appreciate their efforts in making this a truly memorable occasion for both China and for Papa John’s,” said Myles Felt, who is Papa John’s International Vice President for Asia and the Middle East.
In January 2008, the Ortus Group inked a retainer with Papa John’s Pizza in China, the country’s fastest growing pizza chain. The scopes of responsibilities include proposing and implementing all public relations and marketing activities nationwide. In addition, Ortus Advertising – the creative arm of the Ortus Group - also oversees the creation of all advertising, marketing collateral, and in-store print materials that include table mats, posters, and menu designs for Papa John’s stores throughout China.
Ortus Group (Shanghai) Limited
Suite 306, I.S. Warehouse
181 Guangfu Road
Shanghai 200070
China
About Ortus PR
Ortus Public Relations is a full-service public relations agency that delivers cost-effective and measurable results for our clients in the China market through creative PR initiatives, both strategically and tactically. Ortus Public Relations is a member of the Ortus Group.
About Ortus Group
A provider of integrated marketing communications services in China, Ortus Group consists of three independent agencies: Ortus Advertising, Ortus Public Relations and Ortus Events. With the different areas of specialization, we are able to deliver creative, effective, and intelligent solutions that will make your brand rise above the competition. For more information, please visit our website at: www.ortus.biz
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