(openPR) - Berlin/Shanghai, 3 November 2005 – The Berlin-based company zanox, the market leader for performance-based multichannel commerce, has expanded its reach to the Chinese market with its new branch in Shanghai. This new on-site presence is a central part of the zanox strategy, to become the first global player in the multichannel commerce sector.
The Chinese business is being overseen by the zanox CEO Thomas Hessler. He explains: “Our international business partners are asking us for online marketing solutions on a global scale. Thus, China is a crucial market. Thanks to our domestic presence in Shanghai, we are optimally positioned to provide the highest quality services for all our present and future business partners.”
Following its international growth strategy, zanox has successfully established a solid foundation in all major European countries, recently opened a US representation, and is now significantly enlarging its Asiatic presence. Due to its global presence, zanox expects considerable synergetic effects as well as first-class cross-country selling opportunities.
Along with zanox, come its award-winning performance-based online marketing solutions. The multichannel commerce company offers a proven and technologically advanced range of services, including affiliate marketing, search engine management, recommendation marketing, multichannel sales and customer loyalty.
In addition, zanox provides ‘Agency Solutions’, an indirect sales model tailor-made for agencies. This allows agencies to participate directly with the transaction fees and sales revenues.
Current market data reconfirms the extraordinarily large potential within the Chinese market. According to a new study by Ernst & Young, China will surpass the USA in the luxury goods market within the decade. It is also estimated that the Chinese sales for luxury goods will grow 20% annually until 2008. Moreover, the news digest China Net Investor forecasts an annual growth rate of 50% in Chinese online-trade over the coming three years.
The opening of the zanox office in Shanghai will be accompanied by several events:
- 15-17 November: A05 exhibition stand at ad:tech Shanghai
- 18 November: zanox XS worldwide “Online Marketing Tour CHINA” in Shanghai
zanox:
zanox is the market leader in performance-based multichannel commerce. With its zanox XS platform, the Berlin-based company offers a globally unique marketing solution for effective online and offline sales. zanox offers its customers a comprehensive strategy including technology, services and an established network of sales partners. The modular zanox XS suite encompasses affiliate marketing and search engine management, as well as recommendation marketing, multichannel sales and customer loyalty.
zanox is positioning itself as a global player, offering multichannel commerce in more than
25 countries and 4 continents. Numerous prestigious companies from a wide range of industries rely on the sales power of zanox. These include Procter & Gamble, Jamster!, Expedia, Allianz, Citibank, Sixt, DaimlerChrysler and Staples.
zanox was founded in 2000 by directors Thomas Hessler, Heiko Rauch and Jens Hewald, and operates at a profit. The multichannel commerce company currently has an approx. 100-strong workforce, and serves a market that is due to grow approx. 51% to more than 3.14 Trillion Euro in 2005 (Reference: Global Industry Analysts).
Contact details:
Thomas Hessler, Founder & CEO / Harald Oberhofer, Press Contact
15F One Corporate Avenue, 222 HuBin Road, LuWan District Shanghai 200021, China press@zanox.com, www.zanox.cn
Press Contact China:
Adsmith / Mike Golden info@adsmithchina.com
Tel: +86(21) 63202932
Fax: +86(21) 63203695
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