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The Global Mobile Augmented Reality and Virtual Reality Apps Market will Grow Impressively at a CAGR of Almost 74.4% by 2020

01-30-2017 02:57 PM CET | IT, New Media & Software

Press release from: Mobile Augmented Reality and Virtual Reality Apps

Albany, NY, 30 JAN : AR technology offers an experience of reality enhanced with virtual images and a virtual environment. AR technology blends digital content with the physical world. AR technology, with the help of a mobile app, displays computer-generated images in the user's field of vision, offering relevant information about real-world objects. It allows users to scan the physical environment while providing an enhanced, or augmented, experience by adding virtual computer-generated information. End-users can use this technology through mobile apps. VR is an artificial environment that is created using software and hardware. The content is in 3D form, giving users a virtual experience. The 3D image is the simplest form of VR that can be explored on a PC by using a keyboard or mouse as a controller to move the image or zoom in or out. The more advanced technologies include actual rooms that are augmented with wearable computers, VR headsets that allow users to feel display images, and wrap-around display screens.

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Technavios analysts forecast the global mobile AR and VR apps market to grow at a CAGR of 74.4% during the period 2016-2020.

Covered :
The report covers the present scenario and the growth prospects of the global mobile AR and VR apps market for 2016-2020. To calculate the market size, the report considers the revenue generated from mobile AR and VR app downloads by the following end-users:
Enterprises
Consumers

Segments based on geography:
Americas
APAC
EMEA

Technavio's report, Global Thoracic Surgery Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
Augmented Pixels
Aurasma
Blippar
Catchoom
DAQRI
Wikitude

Other prominent vendors
8i
Alphaeon
AltspaceVR
Alchemy VR
Apple (Metaio)
Blippar
CCP Games
EEVO
Facebook
Google
GoPro
High Fidelity
HTC
Improbable
Infinity Augmented Reality
Inglobe Technologies
Jaunt
Legend3D
Linden Lab
Marxent
Matterport
Movidius

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Key driver
High penetration of AR technology in advertising sector
For a full, detailed list, view our report

Key challenge
Lack of interoperability of mobile AR and VR apps across mobile platforms
For a full, detailed list, view our report

Key trend
Growing collaboration with mobile AR content providers
For a full, detailed list, view our report

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