(openPR) - Avangate, full service provider for electronic software distribution and reseller management for software vendors, joins between 22nd and 24th of April the 2008 edition of Infosecurity Europe. In booth D166 and during one-to-one meetings, the Avangate team is sharing know-how and first-hand experience on what antivirus software vendors need to grow their business and increase revenue.

"At Avangate we know what it takes to sell security solutions - after developing the RAV antivirus, selling 10 million licenses online and through a global network of 60 distributors, we gathered hands-on knowledge on what security software vendors need for a profitable business" notes Laurentiu Ghenciu, sales manager at Avangate. "Our clients are our partners and we do not just sell commercial solutions but rather provide customized sets of services that together fit the business needs of every security vendor - eCommerce platform, Partner Relationship Management, Web Promotion" adds Laurentiu Ghenciu.

The security industry is a highly competitive one and the commercial success comes from the advantage one gets from using the right sales tools. "The RAV experience has been a strong foundation for our further ideas on how to create the efficient commerce solutions we provide today to software vendors. Working everyday for the past three years with software vendors we've raised standards and now we present a complete solution to cover both online sales and offline distribution channel and actually keep business running 24/7 " says Carmen Sebe, CEO Avangate.

In 2005 Avangate launched the eCommerce platform Avangate®, followed in 2006 by ARMS (Avangate Reseller Management System), and has been continuously involved in community discussions on web promotion with articles, postings, presentations, with an active presence in various industry associations like ISDEF, ASP, AISIP or SIP.

"During the RAV years we learned that good business stands on a reliable eCommerce system combined with intelligent, round-the-clock distribution channel management, as well as smart promotion over the web," comments Carmen Sebe.

From Avangate experience, with the ARMS solution, it takes 4-6 people to manage 60 global resellers as well as the business development of the company, identifying new partners and assessing the existing ones' performance. This means less burden on profit as well as quality time spent to grow business instead of just maintaining it. The key is a cost-effective solution able to centralize relations with distribution partners, to manage licenses and payments - it is the essence of Avangate ARMS partner relationship management system, integrating license and order management, 24/7 communication and payments, license renewals and an extended list of tools supporting both reseller's and vendor's processes.

More information can be found on the corporate website, at www.avangate.com

For interview requests or any other media inquiries, please contact:
Cristi Dorobantescu
Marketing Manager, Avangate
+31 20 890 8080
cristi.dorobantescu@avangate.com

About Avangate
Avangate provides solutions for electronic software distribution and reseller management, assisting software companies worldwide in successfully selling their products online and at the same time efficiently managing a distribution network. The company's offer includes an eCommerce platform incorporating an easy to use and secure online payment system plus software marketing services and additional marketing and sales tools such as an affiliate network, automated cross selling options, software promotion management, real time reporting, 24/7 shopper support, and the ARMS reseller management program specifically designed for software sales.