(openPR) - MagicBricks.com India’s No.1 property site conducted an online survey on the aspirations of India online & the great Indian dream of owning a home.

The survey has received over 1,000 responses from Indian netizens and shows that nearly 60% of Internet surfers in India look for property-related information on websites.

Commenting on the MagicBricks.com survey findings, Mr. R. Sundar, CEO, Times Business Solutions remarked, “At a time when the Ministry of Housing and Urban Poverty Alleviation has commissioned the Reserve Bank of India team to conduct its own study on what constitutes affordable housing, these findings are extremely significant – a 2-bedroom home within 5-10 lakhs is the aspiration of the average Indian, who dreams of his own roof over his head.”

The survey finds that more than 50% of Indians online are looking for a 2-bedroom house to call their home, and find the Rs 5-10 lakh bracket affordable. Of this, about 54 per cent users belonged to the megacities of Delhi, Mumbai, Chennai, Bangalore, Hyderabad and Kolkata. The remaining 46 per cent came from smaller cities and towns like Nasik, Ludhiana, Batala, etc. This search for their dream home leaves Indian internet users with homes normally confined to the extreme suburbs or peripheries of large and small cities.

The respondents came from all classes of cities and the search was largely for personal immediate use. These survey results represent the dreams and aspirations of a cross section of people including the service class, businessmen, lawyers, professors, house wives and young professionals. Most have been looking for property in the last six months or so and are trying to match what is available with what they desire. Standalone houses are still the most dominant category of demand followed closely by group housing.

The basic level of services the respondents aspired to included water and power back-up, and scored significantly over premium lifestyle features, such as clubs & swimming pools, that most big developers offer.

The survey has been conducted by MagicBricks.com Research and Analysis wing, which constantly monitors the property and real-estate market in the country, providing insights, impact assessment reports, official forms, legal & taxation expertise and realty rates to MagicBricks.com users.

The MagicBricks.com Survey on Affordable Homes can be accessed Here.

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For more information please contact –

Ms. Renu Arya
Research Coordinator
Brix Research
MagicBricks.com
Email : Renu.Arya@timesgroup.com
Mobile: +91 93505 58886

Times Business Solutions
B-1-C
Sector 10
Noida - 2013021

0120 3029215

About MagicBricks.com -

The internet has empowered and paced up our lives almost on every front. The emerging virtual world of the real estate sector is an outstanding example of the paradigm shift the internet is bringing. People prefer to search for information on product online before they actually buy it and this applies to property search as well. Online property search is catching up fast, be it a residential or a commercial plot, building, flat or office space.

Keeping with the trend, Times Business Solutions launched MagicBricks.com in August ’06, as a platform to bring together buyers and sellers in the real estate industry. Within three months of its launch, MagicBricks.com achieved the status of being the No.1 property portal in India. With its revolutionary next-gen services customized specifically to address the real estate industry it has consolidated its position as the leader in the sector. MagicBricks.com provides a common platform for all users, and provides a space for property buyers & sellers to locate properties of interest and source information about all property related issues in a transparent and unambiguous process.

MagicBricks.com offers a pan – India coverage of over 500,000 listings, showcasing the Indian real-estate market. MagicBricks.com currently records over 15 million page-views per month.

MagicBricks.com comes packed with a host of tools, never witnessed before by Real-Estate Industry, which include –

•Location Map Service: This unique service is the first of its kind in India that provides home-seekers with the benefit of viewing the maps of selected neighborhoods - highlighting banks, schools, hospitals and other important places around properties that interest them.

•Unique Property Alerts: provide regular Email & SMS Alerts every time a property listing matches user requirements.

•Micro-Sites: Key developers and builders also have micro-sites within MagicBricks.com to showcase their particular offerings in their own unique style.
•Virtual Walkthroughs: Unique previews of selected properties, much like a site visit, that can be viewed online anywhere, anytime.

•Brix-Research: MagicBricks.com Research and Analysis wing constantly monitors the property and real-estate market in the country, providing insights, impact assessment reports, official forms, legal & taxation expertise and realty rates to MagicBricks.com users.

MagicBricks.com observed that the majority of people, in this business, were constantly on the move, and did not access the internet on a daily basis, but conducted their business over mobile phones, and thus the most valued services launched by MagicBricks.com, which further advanced its leadership were the Mobile & Internet convergence services, first through ‘MagicSMS’, and subsequently ‘MagicBricks Mobile’.

Through the ‘Magic SMS’ service, users can send free SMS through the website to sellers for properties and buyers for requirements that interest them. The simple and user-friendly interface creates a succinct yet comprehensive message that is sent to the person who has listed the property or requirement.

As a value addition to MagicSMS , MagicBricks.com also provides developers and real estate agents - ‘Property Leads on SMS’ – a premium service that offers instant SMS updates of new properties, listed for sale or rent customised as per the subscribers selection.

Not one to rest on its achievements, MagicBricks.com launched, India’s first Mobile Property Portal – ‘MagicBricks Mobile’. This small application (less than 50 KB), enables users to search for properties by property type, budget, and city on their GPRS enabled cell-phone. They can view further details of shortlisted property listings, live off the site, right on their cell phones. Users can instantly contact the concerned person by sms or phone call and the application stores the history of the contact they have made in past sessions, for easy recall and follow-up.

With such innovations, it is evident MagicBricks.com retains its leadership position with more than 5 Lakh properties live on the site, and over 3.5 lakh registered users, including over 40,000 brokers and more than 5,000 builders having their presence on the site.

MagicBricks.com also conducts Property Fairs, branded as “MagicBricks.com Property Bazaars”, which serve as a one-stop-shop for property-seekers to interact face-to-face with developers, agents and housing financing institutions, all at a single venue. MagicBricks.com Property Fairs are conducted in 4 different formats, Locality-Centric (e.g. Property Fair in Bangalore for properties in that city), Income-Centric (e.g. Luxury Properties for HNIs – by invitation only), Regional Showcase (e.g. Goa properties fair in Delhi), and International Fairs (e.g. Indian Properties showcased to NRIs and PIOs in Singapore, Dubai & London). So far, MagicBricks.com has conducted over 40 domestic and 6 international property fairs.