(openPR) - Marlton, NJ – February 1, 2006 - Design Force Inc. proudly announces that an article, authored by Ted Mininni, the president of the firm, has been published as a featured white paper in the January 22, 2006 issue of the brandchannel.com online newsletter.

Brandchannel.com bills itself as “the world’s only online exchange about branding, produced by Interbrand.” Experts in branding topics contribute to the newsletter, which archives feature articles and white papers on its site.

This thought-provoking article is written from the 15 year vantage point, perspective and expertise of a brand identity and package design consultancy executive. In this white paper, Mr. Mininni cites the latest strategy that is being employed by the leaders of corporate industry: the integration of design into every aspect of marketing and management.

Excerpt from article: “There is definitely a revolution brewing in the corporate world, and it will have a powerful impact on the perception of the value of design in the very near future. . . . Creating meaningful brand experiences for the customer begins with the actual design of its product or service, but then extends to its communication hierarchy in the packaging of those products/services, the business’s web site, its letters and special offers to customers, its call center interactions with customers, its advertising and promotions, and more. All of this, in concert, creates a total customer experience. A positive experience in one channel does not create total experiential branding: the sum of all of the customer touch points, if properly managed and aligned, do”.

To read the entire article, please go to:
www.brandchannel.com/papers_review.asp?sp_id=1221


About Design Force
Design Force, Inc. is a metro New York based brand identity and package design consultancy to the global brand leaders in the toy & entertainment and food & beverage industries. Over their 16 year history, they've developed a brand expertise that helps their corporate clients gain a significant competitive advantage in their respective categories. They are deeply committed to building global brand leaders through strategic design.
To contact Design Force, please call 856.810.2277, or visit www.designforceinc.com

About Design Management Resources, Inc.
Design Management Resources offers core consulting, strategic marketing and public relations, exclusively to design businesses. We also offer our clients great intangible assets that represent real value to them. Our management team has years of combined experience in business management, accounting, recruiting, purchasing, advertising, sales, marketing, PR, copywriting, Customer Relationship Management, and more.

Design Management Resources’ outsourced services to design firms put us in the position of delivering RESULTS. Our broad-based experience in the design industry and other major industry sectors puts us in a unique position. Continuous corporate research yields very valuable insights that enable us to assist design businesses with marketing strategies and PR in a unique way. Due to increased competitive pressures in the marketplace, globalization and economic challenges, this kind of information has enormous implications for the design business.

Design Management Resources’ thorough grasp of new business philosophies, sustainability and trends make our insights invaluable to our design firm clients.

Design Management Resources provides strategic marketing, consulting and public relations to design firms who are leaders--or aim to be--around the world. Subscribe to our free newsletter, read in over 42 countries: "Marketing & PR Exclusively for Design Firms" at www.DesignManagementResources.com


Press Contact:
Claire Ratushny
Design Management Resources, Inc.
P.O. Box 423
Thompson, CT 06277
USA
Phone: 860-377-9696