Email Marketing Market - Driven by Rising Competition in Services Industry

Global Email Marketing Market: Overview

The global email marketing market is witnessing a shift in the principal business goal of email marketers, from customer acquisition to brand awareness. Although the goal of drawing in new customers was at the top of the minds of most marketers in 2016, increasing brand loyalty has topped the charts in the following year. Attractions such as emojis in the subject line and on-the-spot purchase features such as Buy Now buttons are making the cut in the email marketing industry. Personalization of emails in respect of age, gender, purchase behavior, and demographic information is the talk of the industry at present. Granted that SEO, online advertising, and pay per click are expected to emerge as key strategies, email marketing is going to be a cornerstone of professional marketing programs.

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The international market for email marketing is all set to exhibit robust growth between 2016 and 2024 with a healthy expected CAGR of approximately 20.0%.

The global email marketing market report puts together a sweeping analysis of the important market trends and growth drivers, factors arresting the market growth, market structure, and other significant aspects. It also spans over recent developments in the email marketing industry and market projections for the forthcoming years.

Global Email Marketing Market: Trends and Opportunities

The email marketing market offers conceived advantages to all forms of businesses, regardless of their operational location and size. While the email marketing trend is still catching up, the notable penetration and reach of the internet on a global platform and the elevating traction gained by social media marketing have proved to be significant. As the number of internet users keeps climbing up alongside the increasing advent of email hosting and marketing service providers, the global market is anticipated to get its hands on the king’s seat in respect of market growth.

Opportunities in the email marketing industry are abundant with the augment of mobile marketing and access to information on the go. The international market is also predicted to fortify its growth on the back of the rising number of smartphone users.

Global Email Marketing Market: Geographical Segmentation

With a 32.7% market penetration since 2000 in terms of internet growth, there is an open ground of unexplored opportunities with a great potential available for email marketers. The untapped segments of the Asia Pacific and North America markets are poised to open the door for a perpetual growth in the global email marketing market. While Asia Pacific tops the number of internet users with around 1.1 bn, North America boasts of its colossal penetration levels with 0.3 bn users.

Global Email Marketing Market: Companies Tackling Challenges

The worldwide email marketing market could limit its growth due to the lack of niche marketing options and unorganized sectors. Warnings and privacy issues concerning the internet and email usage and changing technology are the other curtailments expected to show face.

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However, companies such as Gmail and Windows Live Hotmail are putting in efforts to restrict and track vulnerable emails while also looking to axe cybercrimes and make the World Wide Web safe to browse again. Moreover, other email service providers and search engines such as Google are making joint efforts to safeguard the privacy of their users from spams and offensive emails.

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