(openPR) - Rochester, NY, April 7, 2008 – OnCell Systems, Inc., the leading provider of on-demand, location-based multimedia content to cell phones announced today the availability of OnCell Products™ to its’ portfolio of services. OnCell will deliver point-of-sale product marketing lines in addition to its industry leading OnCell Audio™ service. OnCell’s new, innovative service will allow product marketers and product managers to provide critical product information, in an audio format, to consumers while they are in the midst of a buying decision. In-store advertising will invite consumers looking for additional product information to dial a phone number via their cell phone to hear recorded product audio content. Product marketers will track real-time call statistics about the content being accessed by their customers. “This creative application of our service opens up new opportunities for our business and investors” said Thomas Dunne, OnCell Systems’ CEO & President.

About OnCell Audio service

OnCell Audio™ is OnCell Systems, market leading service that provides informational content to a visitor’s cell phone or mobile device. The informational content creates a cell phone interpretive experience that can be accessed at the visitor’s own time and pace. The service includes the My OnCell client interface that allows the venue owner to make real-time changes to update their content. The service is scalable and flexible to meet the needs of any client’s venue. Future releases of the service will include OnCell GPS, ASR and TTS features. Current clients include Grand Canyon National Park, The George Eastman House, U.S. Botanic Garden, Smithsonian Marine Park, Cornell University Art Museum, Aquarium of the Pacific, Independence Hall National Park, Pollack-Krasner House and American Clock and Watch Museum.

OnCell Systems, Inc.
1160 D Pittsford-Victor Rd
Pittsford, NY 14534
Kevin Dooley, VP Market Development
kdooley@oncellsystems.com

About OnCell Systems, Inc.

OnCell Systems, Inc. is the leading provider of location-based multimedia solutions for museums, zoos, aquariums, parks, and other small to large venues. Oncell is driven to lead the location-based information movement by delivering incredibly simple applications that are affordable, scalable and flexible. For more information about OnCell Systems, visit www.oncellsystems.com.