The Rattan Garden Furniture E-commerce Revolution

Abreo Rattan Garden Furniture is now one of the leading online suppliers of rattan garden furniture throughout the UK. Despite being operational for only a few years Abreo have already positioned themselves as one of the most well know online brands of rattan garden furniture in the UK.
Their success according to managing director Mark Peacock is down to solving the delivery issues that other companies and their customers currently face. “we quickly realised one of the downfalls with ordering rattan garden furniture online, was the difficulty customers faced receiving their orders” The cause of the delivery issues suffered by many is the size and bulk of the furniture and the uneconomic, slow and unsecure way garden furniture sets would be delivered to customers”.

In the modern online shopping age customers have come to expect their orders to come with extremely fast free delivery and can be tracked the entire length of its journey. Unfortunately because of the size of a rattan garden furniture set, National couriers would refuse to take such shipments due to its size and bulk, which would often require two members of staff to help deliver the furniture to its destination instead of the usual one member of staff. Only regional delivery companies with limited capacity and technology would take on such deliveries and the standard of service would alter from company to company and area to area. It also meant huge costs would be incurred for this two person delivery service which would be directly passed onto the end consumer.

Abreo realised to solve this issue they had to be able to provide rattan garden furniture in a format that when packed and dispatched would meet National courier service guidelines for weight and volume. Working with their manufacturers Abreo led by Mark Peacock carefully constructed a range of rattan furniture that could be sent flat packed fully tracked with a National courier in 24 hours and is extremely easy to be construct by the end consumer. This breakthrough lead to Abreo selling their 25,000 rattan garden furniture set in 2016,

With further plans for increased sales in 2017 Abreo have invested in a new 55,000 sq-ft dedicated distribution warehouse unit in Haydock, Merseyside. Asked about this investment Mark Peacock stated “with the addition of the new premises, it allows Abreo to increase stock levels and distribution capacity substantially, ensuring the Abreo brands reputation for delivering fantastic value rattan garden furniture with super fast delivery to continues” Abreo's new unit was chosen due to its excellent position close to the motorway network and close location to the brand new deep water superport opened in Liverpool further increasing stock replenishment speed.

With 2017 set to be another record breaking sales year for Abreo Rattan Garden Furniture, Mark Peacock and his team are looking forward to year ahead and enjoying all of the benefits of the extra investment into the Abreo brand.

Abreo Rattan Garden Furniture are leading UK based suppliers of outdoor rattan garden furniture. Abreo specialise in supplying great value rattan furniture via their online e-commerce channels.

Abreo Rattan Garden Furniture
Ardale House, Haydock Lane
Haydock Industrial Estate,
Haydock, Merseyside,
WA11 9WE

This release was published on openPR.