(openPR) - BROOMFIELD, CO — April 2, 2008 — Consumers are spending record amounts of money on their health while health care practitioners struggle to survive.
According to the Centers for Medicare and Medical Services (CMS), national health spending reached a record 2.2 trillion dollars last year. For consumers alone, health care spending will account for 20% of the GDP by 2017 if growth continues at the pace it is today. With all of this money being spent on health care, why do practitioners in the healing arts struggle to stay in business?
Alternative medicine practitioners continue to struggle because most do not know how to tap into the needs of this increasingly large market. The answer lies in their lack of marketing knowledge and their inability to tap into the underlying pain (rather than the physical pain) health care prospects are experiencing.
Kelly Robbins, founder of A Marketing Connection, Inc., suggests that “practitioners take the time to analyze specific areas of their marketing such as what types of marketing they are doing, how effective it is, how much time a week or month they are spending on growing their practice, are they over spending on advertising?” Evaluating these few steps can make a huge impact on a practitioner’s bottom line.
Robbins also recommends practitioners immediately implement inexpensive, educational touch points to teach prospects about the many benefits of the healing arts rather than immediately try to sell them services or packages, costing hundreds if not thousands of dollars. “Teaching people about how services can alleviate pain – and the benefits they’ll feel when they stop that pain – is the first step to introducing people to alternative health care” says Robbins.
“Practitioners can do this without spending thousands of dollars on marketing each month by implementing inexpensive marketing systems that automate the marketing processes.”
About A Marketing Connection:
A Marketing Connection, Inc., based in Broomfield, Colo., has provided custom copywriting and marketing coaching/consulting since 2000. They offer a range of products and services for the health care industry, including copywriting, marketing consulting, coaching, and teaching. They also publish a weekly ezine, The Healthcare Marketing Connection, which provides marketing tips and resources for marketers in the health care industry. For more information, call Kelly Robbins, CEO of A Marketing Connection at 303-460-0285 or visit www.AMarketingConnection.com.
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