Variable Data Printing Market will generate new growth opportunities by 2024

Global Variable data printing market in label: Overview

Variable data printing provides customized information and serialized number printing with better quality. It possesses lower cost and requires less time for printing. Variable data printing in labels is used in a variety of end-use industries. It is also very essential to differentiate a product from other products.

Global Variable data printing market in label: Growth Factors

The introduction of the innovative commercial color printing inkjet technology is anticipated to fuel the variable data printing market in label growth in future. However, other manufacturers are focusing on the good quality printing at affordable prices. The major driving factor of the variable data printing market in a label is growth in the end-use industries. Rapid growth due to technological advancements further enhances the global variable data printing market in a label. Increasing demand for tracing solutions and inventory tracking is positively influencing the global market. Escalating demand for variable data printing in the packaging industry further propels the variable data printing market in label growth. The introduction of new key competitors and rising consumerism may enhance the global market to some extent.

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Global Variable data printing market in label: Segmentation

The global variable data printing market in label market is bifurcated on the basis of material as flexible & rigid plastic, paper & paperboard, and glass & metal. Based on applications, the global market is categorized as cosmetics & toiletries, food & beverages, and healthcare. Further, the global variable data printing market in label market is segmented based on printing technology as digital, flexography, offset, and rotogravure. The global market is also divided based on ink type as UV curable and water-based.

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Global Variable data printing market in label: Regional Analysis

Asia-Pacific accounted for the largest market share in the global variable data printing market in label owing to changing consumer inclination. Emerging economies such as China and India are showing a considerable growth due to increasing health & safety concerns. Rapidly changing lifestyle and higher demand for consumer goods may influence the global market in this region. Increasing disposal income in Asia Pacific positively impacts the market. China is a global leader in manufacturing and supply of printing materials and equipment.

Global Variable data printing market in label: Competitive Players

Key players in the global variable data printing market in the label are Mondi Plc, HP Inc., R.R. Donnelley & Sons Company, Xerox Corporation, Canon Inc., and 3M Company. Other major players influencing the global variable data printing market in the label are Quad/Graphics Inc., Avery Dennison Corporation, WS Packaging Group, Inc. and Cenveo, Inc.

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Global Variable data printing market in label: Regional Segment Analysis

North America
U.S.
Europe
UK
France
Germany
Asia Pacific
China
Japan
India
Latin America
Brazil
Middle East and Africa

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Important changes in market dynamics
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