Buongiorno and Mitsui to provide a further investment in the Joint Venture

Mitsui and Buongiorno approved JV business plan for 2006 and decided to complement the initial investment up to US$7.6 million.

The additional investment comes out after JV’s encouraging early results, and is aimed to give JV adequate financial resources to exploit the great opportunities offered by the mobile VAS markets.

Berlin, January 30. 2006 – Buongiorno Vitaminic SpA (MTAX STAR, Italian Stock Exchange - ticker: BVIT), and Mitsui & Co., Ltd., one of Japan’s largest general trading companies, following early operational results of the recently set-up Joint Venture, have approved Buongiorno Hong Kong Ltd.’s business plan for 2006 and a further investment up to US$ 7.6 million.

This investment aims to give JV adequate financial resources to develop operations and succeed in seizing great opportunities of mobile VAS market in Russia, and other Asia Pacific regions where JV is already active.

The investment comprises the initial invested capital of US$ 1.4 million, communicated at the time of the JV set-up, and is made pro-quota by the Shareholders (Buongiorno Vitaminic owns 49%, and Mitsui 51%),

The JV leverages on both Shareholders’ expertise, on Mitsui’s regional alliance network and on Buongiorno’s global mobile technical and operational skills.

In its first months of activities, Buongiorno Hong Kong has already finalized strategic agreements, such as with leading Russian mobile operator MegaFon, to provide services to more than 21 millions subscribers, and with Times Internet Limited, (TIL) - the Internet venture of India’s largest media Company- to offer expertise in conceiving and delivering interactive mobile services and in CRM implementation and management, along with global support for the implementation of its proprietary platform B!3A in TIL’s headquarters in New Delhi.

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Information on Buongiorno Vitaminic SpA
Buongiorno Vitaminic SpA (Italy, MTAX STAR, ticker: BVIT) is a multinational active in the field of multimedia contents for telephony and digital channels. Buongiorno is one of the first group worldwide in the mobile value added services area, and market leader in Europe and Latin America. Buongiorno Vitaminic operates two business lines – value-added services for wireless and wired consumers offered through the brand BLINKO (Consumer Services) and digital marketing services for business (Marketing Services) whose synergies enhance the skills of a team of about 500 professionals - coming from 20 different countries- in the production and aggregation of contents, in digital marketing consulting and technology management.


Additional information about Buongiorno Vitaminic SpA are available on the website www.buongiorno.com or by contacting:

Katrin Hensgens
PR/ Marketing Managerin
Tel. +49 89 8563969-18
Email : katrin.hensgens@buongiorno.com

Information on Mitsui & Co., Ltd.
Mitsui & Co., Ltd. (headquartered in Tokyo) is one of the Japan's largest sogo shosha, or general trading companies. It is active in a wide variety of business sectors, such as energy, iron & steel, power, chemical, transportation, information technology, consumer services, etc., with revenues of $33 billion for the year ended March 31, 2005 and a global network of 175 offices and overseas trading subsidiaries in 75 countries, and 723 subsidiaries and associated companies worldwide. Especially in the IT, electronics and telecommunication business sector, Mitsui & Co. aims to make social contributions by creating new core business and satisfying markets, acting as one of the world's leading players for mobile service, handset logistics, and Telco partnerships.


Additional information about Mitsui & Co., Ltd. is available at www.mitsui.co.jp/tkabz/english/index.html or by contacting:
N. Kozuka
Corporate Communications Division
Tel. +81-3-3285-7596 - Email: N.Kozuka@mitsui.com


This release was published on openPR.