The report provides a detailed competitive analysis of key players in the Hybrid Device Market 2015 - 2022

The need for increased portability and mobility to optimize workflow and the need for efficient data access independent of workplace, to facilitate effective and faster decision making are driving the growth of hybrid devices market. The market for hybrid devices is anticipated to expand at a CAGR of 20.8% during the forecast period from 2015 to 2022. The global hybrid device market was valued at US$ 5,139.5 Mn in 2014. Some of the key factors driving the growth of hybrid devices market include high demand of hybrid devices with increased battery life and increasing adoption of hybrid device for enterprise mobility. Hybrid device are widely adopted across retail industry, personal use, healthcare industry, telecom and IT industry and others including banking, government and transportation sector.

Hybrid devices offer mobility, flexibility, and provide dual functionality in a single device. For instance, the retail industry is exercising mobility solutions to drive customer engagement. This often leads to many layers of complexity for retail industries where other mobile devices fail to fulfil consumer demands. Hence, retail industry has widely adopted hybrid devices over laptops and other devices, to efficiently optimize the workflow. Hybrid devices provide enterprises with increased visibility of sales and enhances decision making for effective inventory management independent of place and time. Moreover, hybrid devices help enterprises with more efficient data access for better decision making. In addition, in the healthcare industry, hybrid device enable caregivers to collect data of patients at their bedside and report it to a centralized location such as cloud or back office systems. This enables doctors to make quick diagnosis as well as make decisions with more speed and accuracy. Due to these advantages, the demand for hybrid device is expected to remain strong during the forecast period. However, high price and heavy weight of hybrid devices is restraining the market growth.

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On the basis of device type, the global hybrid device market is segmented into detachable and convertible hybrid device. In 2014, detachable hybrid devices were the most preferred hybrid device type in the market and are expected to expand at a substantial CAGR during the forecast period. This growth is due to the increasing use of detachable devices across varied industry verticals. On the basis of screen size, the global hybrid devices market is segmented into devices with screen size less than 12 inch, between 12 inch to 15 inch and greater than 15 inch. Devices with screen size 12 inch to 15 inch are most commonly used device types in IT and telecommunication, government and education, healthcare, and retail industries. Hybrid devices with screen size less than 12 inch being the most common device type, dominated the global hybrid devices market in 2014 in terms of volume sales. However, hybrid devices with screen size ranging from 12 inch to 15 inch is expected to witness highest growth during the forecast period.

The global hybrid devices market is segmented on the basis of end-user industry into retail, telecom and IT, healthcare, educational institutions, personal use and others, which include banking, government, transportation and defense. In 2014, the personal use segment accounted for the largest revenue and volume share among the end-use segments. The segment is predicted to hold its dominant position in the hybrid devices market throughout the forecast period based on the revenue as well as volume share.

North America was the largest market for hybrid device, globally in 2014 in terms of revenue and volume sales; however, Asia Pacific is expected to grow at significant rate to surpass North America in terms of revenue generation and volume sales over the forecast period. Growth of the hybrid device market in North America is mainly supported by the slowdown in tablet market, the replacement of older PCs by hybrid devices, and the launch of Windows 10.

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The global hybrid device market is fragmented in nature, with many global companies present in the market. The important strategy adopted by key players in the global hybrid device market is the geographical expansion of their businesses in order to address the varying requirements of customers. For instance, Hewlett-Packard Development Company focuses on manufacturing and delivering products based on different market needs and constraints. Talking about screen size, HP manufactures different hybrid devices with different screen sizes; some of which are HP Pavilion x360 comes in 13.3 inch and 11.6 inch models. This provides more options for consumers depending upon their need and comfort. Moreover, the company focuses on product enhancements in order to offer quick and efficient services in comparison to other competitors. To achieve this, company is continuously enhancing its technology in order to reduce the lagging connectivity time and increase battery life.

The global hybrid devices market, in current situation shows the presence of key players including Microsoft Corporation, Lenovo Group, ASUSTeK Computer Inc., Samsung Corporation, Hewlett-Packard Development Company, Acer Inc., Dell Inc., Toshiba Corporation, Fujitsu Ltd., and LG Corporation.

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