Press release
Global E-Marketer IT Spending to grow at a CAGR of 12.48% over the period 2015-2019: Key Vendors Hubspot, IBM, Marketo, Microsoft, Oracle
ResearchMoz added Latest Research Report titled " Global E-Marketer IT Spending 2015-2019 " to it's Large Report database.About e-marketer IT spending
The rapid growth of the Internet has made online platforms a popular choice for conducting business activities. The global Internet footprint has grown from 2.4 billion in 2013 to more than 3.5 billion in 2015. Most developed regions have Internet penetration of more than 80%, while developing regions are also gradually picking up pace. This penetration of the Internet has led to increased investments in e-marketing, as it can enhance reach, flexibility, and accessibility to the target audience. The ability to customize ads as per the requirements of customers is one of the advantages of this media. For instance, Yahoo Search, AdWords, and Google AdSense are seen only on relevant web pages.
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E-marketing also helps in generating customer data. Thus, e-marketers are aggressively spending on procuring software such as marketing automation tools, analytical tools such as web analytics, social media analytical tools, and mobile analytical tools to measure the ROI of their marketing initiatives and to customize ads to effectively reach the target audience. E-marketers are also investing in procuring consulting services, managed services, and custom application development services.
TechNavio's analysts forecast the global e-marketer IT spending market to grow at a CAGR of 12.48% over the period 2014-2019.
Covered in this report
In this report, Technavio covers the present scenario and growth prospects of the global e-marketer IT spending for 2015-2019. To calculate the overall market size, the report considers the sales of hardware, software, and services in e-marketing.
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Table of Content
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by product
Market segmentation by product
PART 07: Geographical segmentation
Market segmentation by geography
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
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