(openPR) - After its extremely successful ad campaign that targeted the metropolitan user, SimplyMarry.com has been receiving tremendous responses and conversion rates, with its fresh, young, metro-centric, look and feel.

In line with the ad campaign theme, communicating directly to the youth of our metros, SimplyMarry.com has launched its new viral - “Fire n Ice”, to consolidate it as “India’s Only Metro-monial site”.

The viral is not only an innovative marketing tool but also a well-crafted creative, touching the hearts of all those who watch it. It not only influences singles, to tie the knot, but also urges couples to reminisce their sweet love-filled memories.

Commenting on the viral Mr. Rajat Gandhi, Business Head, SimplyMarry.com said, “Keeping in mind the metrocentric approach of SimplyMarry.com, our latest viral campaign follows the same route of wit and quick humour reflecting the youth’s mindset and their varying perspectives towards each other during their relationship.

“SimplyMarry.com does not only focus on marriage, but also the relationship which couples share before and after the bond of matrimony and this viral portrays the same,” Mr. Gandhi added.

The SimplyMarry.com viral creative is purely visual, with the animation visuals expressing everything, with just a romantic soundtrack - this effectively communicates across language barriers and whoever watches it can understand and relate to it.

Reflecting a youthful, metro-centric “love-is-in-the-air” theme, SimplyMarry.com’s viral depicts the complementary relationship between a girl and a boy, being made for each other and responding to each other.

The creative portrays the fun & frolic, and encapsulates the highs and lows that all romantic relationships undergo. In the animation, the boy and girl morph into various animals and objects in response to each other - sometimes as a flower to a honeybee and sometimes to a mouse and cheese, finally culminating into an extremely witty take on ‘the frog and the princess’ fable, depicting the ever-lasting intimacy between the two protagonists.

The graphic also has a link, which lets viewers send it to their soulmates, which is a great way of expressing love by sharing their feelings through this cute animated video.

The creative has been conceptualised by Mr. Bobby Pawar, National Creative Director, Mudra, and animation designed by Mr. Vivekanand Roy and Mr. Gautam Singh.

So log on to www.simplymarry.com/fire���n’ice and experience the feeling of falling in love… all over again!

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About Times Business Solutions


Times Business Solutions has been constituted to be the “Life Interactive” arm of the Times Group.

We seek to provide our users with support, assistance, and guidance throughout their life, with our interactive media.

We do this by providing innovative platforms for internet users across the globe to assist them in every aspect of their lives.

We cater to all their requirements, such as getting married (SimplyMarry.com), to printing their personal classified ads across media houses in the country (Ads2Book.com) to buying their dream home or choicest commercial property (MagicBricks.com) and their professional requirements by finding them their perfect job through India’s leading e-recruitment services (TimesJobs.com & SmartHire ).

TimesJobs.com has wrested the leadership position, from its decade old competitor in just over 3 years of its launch, becoming India’s No.1 Job Portal.

MagicBricks.com has attained the No.1 position in the online real-estate space, in just 9 months of its launch and adjudged as the most preferred property site in India, by independent surveys.

SimplyMarry.com was adjudged, having the best practices of any matrimonial site in a recent study of 121 most popular websites in the country by independent online research firm JuxtConsult.

In the same study, all three of these websites were adjudged as among the Most User-Friendly websites in the country.

Ads2Book.com is the only net to Print, publication neutral, global booking engine, where users can log on and book print classified ads in over 10 partner publications and 800 editions.

Smart Hire is the full service recruitment solutions provider of the group that enables clients to increase their business efficiency by reducing time and cost spent on recruitments.

We have pioneered ground promotions such as Job Fairs, Swyamvars and Property Bazaars and even launched unique “Click and Mortar” Good Life Centers, which we plan to take across the nation, in our effort to promote the development of Internet usage in India and Times Business Solutions as the medium of choice across the country.