(openPR) - New York, NY February 15, 2008: Pierce Mattie PR (piercemattie.com) is pleased to announce that it has appointed Sonya Hartland as Executive Vice President of its expanding Fashion PR division (www.fashionpublicrelations.com) and Lifestyle Media. Hartland will be based out of Pierce Mattie’s Times Square location.

Sonya Hartland joins Pierce Mattie PR as an accomplished communications and PR strategist with more than 16 years of experience impacting corporate performance through the integration of branding and promotional strategies for fashion, retail and healthcare industries. Most recently Sonya was at Spiegel Brands Inc, parent company of Spiegel Catalog, Newport News and Shape FX, prior to that she handled PR at Memorial Sloan-Kettering Cancer Center. This diverse background at two world class organizations has given Sonya a unique perspective on implementing effective corporate communication strategies. She excels at orchestrating PR campaigns for print and broadcast on a national level and repositioning brands according to evolving consumer demands and has a record of delivering solid results and year-over-year increases in press coverage.

Pierce Mattie Public Relations
62 West 45th Street 3rd Floor
New York, NY 10036
www.piercemattie.com
212-243-1431 (NY) or 323-469-5500 (LA)
Shannon Nelson
Moreinfo@piercemattie.com

About Pierce Mattie Public Relations: Launched in 2001 by wellness lifestyle editor and expert Pierce Mattie, Pierce Mattie PR remains the industry leader in communications for luxury beauty, fashion, health and fitness brands alike with growing divisions in home furnishings and fine jewelry. With offices located bi-coastally in New York and Los Angeles, Pierce Mattie PR has their hand on the pulse of the industry and has the capabilities of securing national and regional press for their clients.