(openPR) - Strategies and Visions Concerning the Future of Brands, the Media and Entertainment World

Representatives of the advertising, media and games industries from Europe and the USA meet on 12th and 13th March in Berlin to exchange ideas and talk about the latest trends in e-game marketing and digital marketing entertainment. The 5th international GfM World and Digital Marketing Entertainment Congress provide detailed answers to all questions concerning TV browser gaming, e-game advertising in a cross-linked media world, social advertising, networking, IPTV and virtual worlds. Yoav Trzuya, CMO Exent Technologies, Israel is one of the keynote speakers on the first day.

Erding, 13th February 2008 – By the year 2011 3 billion Euros p. a. will be spent on online games, mobile games and in-game advertising. This, among other topics, will be a subject of discussion on the first day of the 5th international GfM World (eGame Marketing) Congress in Berlin. On the second day, at the Digital Marketing Entertainment Congress, international speakers will discuss topics like social networking, cross-linking to the advertising industry and how the young generation can be reached by advertising in 2015. With a considerable number of presentations by top speakers the congress will provide comprehensive information on the latest trends and new perspectives in the market of digital advertising. The congress, now in its fifth year, will be held entirely in English.

On the first day, at the GfM World Congress, the well-known research company Screen Digest Inc., London, will deal with subjects like MMOGs, the future of the games industry and the consequences of digitalization and the generation change on the games and advertising industries. Marcel Baron, IBM Netherlands, will state his views on perspectives of advertisers in relation to games in the world of tomorrow. Exent Technologies, market leader in developing and publishing software products, will be represented by CMO Yoav Trzuya. Today, Exent Technologies is the only company providing both publishers and media representants with in-game advertising software. Will the e-game advertising market be taken over by lone fighters, will agencies develop their own games and offer the customer detailed figures outside the in-game agencies? Yet, it is obvious that more and more marketing tools are emerging, making it easier for e-game marketing to be successful.

On the second day, at the Digital Marketing Entertainment Congress, Roman Retzbach, Research Dirctor from Future-Institut New York / Berlin give us a overview of digital trends and a forecast 2018 of our new life & work tomorrow.Also eagerly expected on this day is the presentation by Tony Douglas, BMW Group, on „Marketing in a World of Choice“.

Apart from these items on the programme there will be many more exciting topics for congress attendants. Please find more information on www.gfm-world.de or www.gfm-world.net (English version).

11 Prozent Communication, St Paul 15,
85435 Erding, Germany, Tel: +49 (0) 8122 – 95 56 25, Fax: +49 (0) 8122 – 95 56 27,
E-Mail: a.szameitat@11prozent.de, Contact: Angelique Szameitat

About 11 Prozent Communication: 11 Prozent Communication, situated in Erding, Germany, has established itself as a neutral communication platform between the brands and media world and the market of e-game and mobile entertainment. 11 Prozent offers consulting and provides detailed information on those industries. In addition 11 Prozent organizes events in the mentioned fields and provides PR services. The agency has highly qualified data at its disposal and offers its customers full public relations service.