Press release
India's Leading Online Lingerie Market, Helps Women Find the Right Fit
BIG MARKET RESEARCH
About Lingerie: India is one of the most attractive retail targets globally and represents a huge untapped market for lingerie. The term lingerie is mainly used for fashionable and alluring undergarments. Novelty, an evolving fashion industry, and growing need for comfort have resulted in increased demand for lingerie across geographies. The concept of online lingerie stores has enhanced the growth prospects of the lingerie market as it offers a wide range of international and private labels on a single platform.
Technavio’s analysts forecast the online lingerie market in India to grow at a CAGR of 42.32% over the period 2014-2019.
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Covered in this report: This report covers the present scenario and the growth prospects of the online lingerie market for India for the period 2015-2019. To calculate the market size, the report considers the revenue generated from the online sales of lingerie. Product segments such as bras, daywear, loungewear, shape wear, sleepwear, and panties have been discussed in the report.
Technavio's report, Online Lingerie Market in India 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers India; it also covers the online lingerie market landscape in India and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
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Key vendors
• Gokuldas Intimatewear (GI, Enamor)
• Jockey International (Jockey)
• Lovable Lingerie (Lovable)
• MTC Ecom (PrettySecrets)
Other prominent vendors
• Calvin Klein
• La Maison Lejaby
Market driver
• Changing consumer preferences
• For a full, detailed list, view our report
Market challenge
• Difficulty in choosing right product
• For a full, detailed list, view our report
Market trend
• Increased penetration in smaller towns
• For a full, detailed list, view our report
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Key questions answered in this report
• What will the market size be in 2019 and what will the growth rate be?
• What are the Key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
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