MediaTek to Showcase Cutting-Edge Smartphone, Tablet and IOT Technologies at GITEX Technology Week 2016

MediaTek, a pioneering fabless semiconductor company and market leader in cutting-edge systems-on-chip (SoC), will take part in GITEX Technology Week 2016 and showcase an array of its cutting edge smartphone, tablet and IOT technologies. This marks MediaTek’s third year at the region’s largest IT industry event, where it will highlight a wide range of its chipsets along with their underlying technologies and multimedia experiences.

“GITEX is a great opportunity for MediaTek to demonstrate its innovative chipset technology including features like Imagiq and MiraVision that deliver unparalleled user experiences to help Mobile device makers differentiate their products,” said Rami Osman, MediaTek’s Director of Corporate Sales for MEA.” He added that MediaTek is supporting regional Smartphone brands to test and validate their LTE-Advanced handsets on regional carriers’ networks with VoLTE being one of the most important features that is available on all of MediaTeks’ LTE platforms.

MediaTek will showcase smartphones from various brands running MediaTek’s chipsets featuring several of its newest flagship system-on-chip (SOC) platforms including the Helio X25, Helio X20 and Helio P10 as well as its most efficient LTE Cat 4 and Cat 6 solutions MT6737 and MT6750 respectively. On the IOT front, MediaTek will introduce its WiFi/BT/GSM development kits for IOT and wearables, MT2502 and MT7688.

Unique MediaTek technologies to be demonstrated include:

• Imagiq - MediaTek’s image signal processor (ISP) is a complete, internally-developed solution for the company’s Helio family of high-end smartphone chipsets. This advanced ISP is designed to meet increasing demand for high-end multimedia features on mobility products. Imagiq integrates a number of advanced imaging technologies and photography features, fully leveraging dual camera design, significantly enhancing image quality and videography experiences. This allows Smartphone users to capture professional photos and videos easily, opening up wonderful possibilities of uncompromising photography.

• MiraVision – The world’s most comprehensive suite of display picture quality technologies for MediaTek’s smartphone and tablet platforms. It is a joint hardware and software suite that empowers handset and tablet makers to provide the best visual quality on mobile platforms and offers them reduced time to market, simplified product development, and differentiation for consumers.

• BluLight Defender - An SOC built-in blue light filter that protects viewers’ eyes while saving more power than conventional software applications. The technology is designed to reduce the amount of Blue Light energy output from the screen display, while still maintaining near-natural image color quality.

MediaTek will be at Hall 2, Booth E2-5, Dubai World Trade Centre, Dubai, UAE. Senior management will be present from 16th to 20th October 2016.

About MediaTek
Since 1997, MediaTek has been a pioneering fabless semiconductor company and a market leader in cutting-edge systems-on-chip (SoC) for mobile devices, wireless networking, HDTV, DVD and Blu-ray. Our tightly-integrated, innovative chip designs help manufacturers optimize supply chains, reduce the development time of new products, and extend a competitive edge in crowded markets. Through MediaTek Labs, the company is also building a developer hub that will support device creation, application development, and services for the Internet of Things era. By building technologies that help connect individuals to the world around them, MediaTek is enabling people to expand their horizons and more easily achieve their goals. We believe anyone can achieve something amazing. And we believe they can do it every single day. We call this idea Everyday Genius and it drives everything we do. Visit mediatek.com for more information.

Building No. 17, Office No. 156
Dubai Internet City
P.O. Box 502337
Dubai. UAE

This release was published on openPR.