Demand For Beer Across United Kingdom Drops By 1% In 2015

The research report, titled “United Kingdom Beer Market Insights Report 2016 In-Depth Analysis Of Key Companies, Brands, Volume, Value And Segmentation Trends And Opportunities In The Beer Market,” provides a comprehensive assessment of the United Kingdom beer market. The report identifies the strengths, weaknesses, opportunities, and threats influencing the segments of the overall market. Additionally, it also includes a Porter’s five forces analysis to estimate the intensity of the competitive rivalry and the bargaining power of suppliers and consumers. The report has been compiled with an aim to help the readers to understand United Kingdom beer market in totality.

According to the research report, the UK beer market witnessed a drop by 1% in 2015. The cool summer conditions as compared to the country’s previous summers are responsible for the decline in the sales of beer. The report suggests that though the appreciation for craft beer is building up, its demand is relatively low. Despite the rise in tourism and opportunities to spend on alcoholic beverages such as at the Rugby World Cup in England, the demand for beer remained rather stagnant in 2015. In a bid to encourage the beer industry, duty on beer has been slashed by 1p per pint for the third consecutive year in March 2015. The growing interest of the younger generation in craft beer is anticipated to augment the demand for beer in the coming years.

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The research report includes the examination of the important beer launches by various companies in 2015. It draws up a comparison of crafted beer and bottled beer to understand the market dynamics working in favor of these segments and the ones likely to hold them back in the coming years. The report also includes a fair understanding of the regulatory framework governing the United Kingdom beer market to explain the impact of licensing of the overall industry. It further explains the historical excise rates of beer and the legal controls that have come to define the overall market. The document also provides the brand value of leading players in the market and the business strategies they are likely to adopt in coming years to increase their revenue earnings.

Some of the key players operating in the United Kingdom beer market are Charles Wells, Greene King, Carlsberg UK, Diageo, Diageo, Heineken UK, Marston`s, Miller, Northern Ireland, Great Britain, Molson Coors Brewers, and Wells & Young's Brewing Co. The research report profiles these players and provides an evaluation of their marketing strategies, recent developments, research and development activities, and their investment plans for the near future. The detailed description of the competitive landscape of the United Kingdom beer market also includes recommendations that are compiled using reliable market research methods and expert opinions of industry leaders.

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