Enterprise Application-to-Person (A2P) SMS Market to Expand at a 7.90% CAGR from 2015 to 2020 owing to Increasing Mobile Subscriber Base.

Albany, New York, February 11, 2016: Market Research Reports Search Engine (MRRSE), has added a new report, titled ‘Enterprise Application-to-Person (A2P) SMS Market: Global Industry Analysis and Opportunity Assessment, 2015 - 2020,’ to its online repository. As per the report, the global enterprise application-to-person (A2P) SMS market is predicted to expand at a 7.90% CAGR for the period between 2015 and 2020 due to the increasing applications of A2P SMS across various verticals.

A2P SMS is always compared to P2P SMS messaging. A2P messaging is a technique of sending an SMS message from an application to a mobile subscriber, usually a web app to a mobile subscriber. Long gone are the days when person-to-person messaging services was a regular practice. In P2P SMS, an SMS message is exchanged between two mobile subscribers. The common use cases of P2P SMS are group chat applications, SMS on virtual phone numbers such as Google Voice, etc., and anonymous dating applications. Some of the common A2P SMS use cases include alerts, marketing messages, and notifications.

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The global enterprise application-to-person (A2P) SMS market is expected to progress at a rapid pace in the years to come due to factors such as increasing marketing initiatives undertaken by mobile enterprises to increase the mobile subscribers across the globe and the growing number of mobile network operators. Considering the availability of a variety of mobile networks, the number of mobile subscribers is expected to significantly increase in the coming few years. The feasibility of sending application-to-person SMS to every mobile phone is expected to boost the global enterprise application-to-person (A2P) SMS market during the forecast period.

New A2P SMS services are expected to attract many market participants such as messaging integrators and aggregators, messaging and content software developers, and others. A2P SMS services are the safest communication option for the ticketing providers or financial services.

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The global enterprise application-to-person (A2P) SMS market is segmented on the basis of geography, application, tools, traffic, and vertical. Based on geography, the global enterprise application-to-person (A2P) SMS market is divided into Latin America, North America, Western Europe, Eastern Europe, the Middle East and Africa, Asia Pacific (excluding Japan), and Japan.

Based on traffic, the global enterprise application-to-person (A2P) SMS market is classified into multi-country and national. By tools, the global enterprise application-to-person (A2P) SMS market is divided into traditional and managed messaging services and cloud API messaging platform. Some of the major applications of A2P SMS are pushed content services, promotional campaigns, interactive services, and customer relationship management (CRM) services. The customer relationship management (CRM) services are further sub-segmented into one-time passwords and two-factor authentication.

Some of the major verticals of A2P SMS are banking and financial institutions, travel and transport, health and hospitality, retail, and gaming.

Acquisitions and mergers are common practices among enterprises operating in the global enterprise application-to-person (A2P) SMS market. The number of mergers and acquisitions will increase in the next few years. Entry of new companies is anticipated to make the global enterprise application-to-person (A2P) SMS market highly competitive. Some of the prominent players in the global enterprise application-to-person (A2P) SMS market are SAP Mobile Services, Twilio, CLX Networks AB, Symsoft AB, OpenMarket Inc., Syniverse Technologies Inc., Nexmo Co. Ltd., and MBlox Inc.

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