New Facebook Reactions picking up pace!

Social media analytics provider quintly, just published their latest Facebook Reactions study which analyzes 105,000 Facebook pages. The analytics company revealed that Facebook Reactions are picking up pace. Examining the change from May to June, quintly revealed a 22.4% increase in the share of new Facebook Reactions. In addition to that, the study uncovered that ‘love’ and ‘haha’ emoji’s are predominantly used, which shows that positive content stirs more emotions.
"The findings show that users are using Facebook Reactions more and more often. Especially video content seems to stir emotions users want to express with the new emoji’s. These insights are highly beneficial for businesses and their content marketing activities."
comments Alexander Peiniger CEO and Co-Founder of quintly
To make the study easy to follow, quintly went step by step deeper into the analysis. First, Reactions were compared to to Shares and Comments to identify the share of the new way to express feelings. After splitting up the analyzed Facebook pages into differently sized groups, quintly looked at post types such as image and video posts.
This study presents that users slowly adapt to Facebook Reactions and use them especially when interacting with the largest Facebook pages. It will be particularly interesting to see how the use of Reactions will develop in the future. For marketers, the information that can be gathered from Reactions potentially can be highly beneficial since the deeper user understanding can help to further enhance posted content. For more information or a free quintly trial please visit: https://www.quintly.com

quintly is a web-based social media analytics tool that helps users track and benchmark their performance against their competitors’. In this way customers can steadily optimize their social media strategy.

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This release was published on openPR.