(openPR) - The people at 66 North are extremely busy these days as the company shows its new winter collection in the international market. In this and the following weeks, we will see three large outdoor activities expositions where 66 North will present their new products. These are the OR expo in Salt Lake City of Utah, the ISPO in Munich, Germany, and then the SIA show in Las Vegas, Nevada.

These are all large expos, where the company will seize the opportunity to introduce itself and its garments to potential buyers. The participation in these expositions is a part of the international expansion of 66 North. The company has already enjoyed outstanding response to it products both in the US and in Europe, and the company has received a large number of enquiries about the brand and its market position abroad. The new winter collection appeals to a broad spectrum of people as it consists both of technically advanced garments for extreme conditions, such as the Vatnajokull line, and the sporty “Iceland Living” street wear made of high quality fabrics.

Judging from the feedback, then it is clear that 66 North’s expansion is far from reaching a standstill, and it will be exciting to watch how the company will fare in the future.

For further information, contact:
Helga Vidarsdottir, VP of Marketing
helga@66north.is (Tel +354 825 6627)

About 66 North
66 North Ltd. is among Iceland’s oldest manufacturing companies. It was established in the year 1926 and has throughout the decades been a leading producer and innovator in the making of working clothes used on sea and land, made for the toughest outdoors working conditions on the planet. In the past decade, 66 North has leveraged its expertise into a wide selection of outdoor clothing for sports and leisure. It has received numerous awards for its designs and marketing campaigns.

The company’s staff today numbers more than 300 people. It operates 9 shops in Iceland under the names of 66°North and Iceland Gift Store, as well as a shop in Latvia and two shops in Lithuania. Furthermore the 66 North brand is sold in retail stores in Europe and North America.

For further information about 66 North visit our international website, www.66north.com.