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Extensive Overview of Wearable Payments: Sizing, Opportunity and Forecast Market

08-31-2016 02:25 PM CET | IT, New Media & Software

Press release from: Researchmoz

Extensive Overview of Wearable Payments: Sizing, Opportunity

Wearable Payments: Sizing the Opportunity Size and Share Published in 2016-05-27 Available for US$ 3450 at Researchmoz.us

Description

Full Market outlook of the @ http://www.researchmoz.us/wearable-payments-sizing-the-opportunity-report.html

The wearable payments market is still very much in its infancy, with most companies in this space still experimenting with form factors and functionality. Apple has emerged as a frontrunner with its payments-capable Apple Watch, but it is far from the only high-profile company in this space. With the market in its current state it is far too early to call Apples first-mover advantage decisive, and while this space is likely to see a lot of attention and investment in the coming years it is impossible to predict which companies will dominate.

Key Findings

25% of consumers globally possess a wearable device of any type (regardless of whether that device is capable of making payments).

Features and pricing are the two most important factors driving purchases of wearable devices.

China is the most immediately attractive market due to its sizable population and high proportion of potential early adopters.


Synopsis

Verdict Financials Wearable Payments: Sizing the Opportunity examines the emerging wearable payments market, evaluating the strengths and weaknesses of the current products available to consumers in this space as well as using our proprietary data on consumer attitudes towards wearable technology and potential early adopters of wearable payments globally.

Get a Free Sample Copy of the Report: http://www.researchmoz.us/enquiry.php?type=S&repid=725227

Specifically the report:

Analyzes the major payments-capable wearables on the market in terms of function and attractiveness to consumers.

Identifies the key drivers of wearable payments adoption among consumers globally and by market.

Analyzes the demographic and geographic distribution of potential wearable payments early adopters and the best strategies to engage with them.

Explores the potentially winning strategies that can be adopted by players currently in the wearables market and players looking to enter it.

Reasons To Buy

Understand the players in the wearables market what products have they launched, and how likely are these to succeed?

Find out how consumers view wearable payments as a concept, and how this varies between markets.

Find out where the wearable payments early adopters are, as well as what demographics they belong to in order to effectively market products.

Discover the three key factors to a successful wearable payments product what do consumers want, and how is this best delivered to them?

Table of Content

EXECUTIVE SUMMARY

The wearable payments market is currently undergoing the proof-of-concept stage, with Apple leading the way

Key findings

Critical success factors

DEFINING THE POTENTIAL

Wearable payments are mainly taking place within the physical proximity of a merchant's POS terminal

Eat24's smartwatch app looks to streamline repeat order purchases

Wearable payments are in the formative stages, with wrist-based devices the most widely deployed form factor so far

Disney's Magic Band provides proof of concept for wearable payments

Wearable payment developments intensified in 2015, with the supply side of the market driving much of the activity

Apple Watch is the first big effort at enabling payments with the wrist

Barclays' bPay range is one of the few examples of payment-only wearables

Most payments players are entering the wearables market through partnerships

Consumer appetite for wearable technology is positive, but a sizable number are unconvinced of its benefits

Wearable device holders are mostly open to the idea of using these devices to pay

Outside the current wearable user base, attitudes to wearable payments are less positive

Features and price are the biggest drivers of wearable device adoption

SIZING THE OPPORTUNITY

Consumer behavior and sentiment are at the heart of our Wearable Payments: Early Adopters Model

The Wearable Payments Early Adopters Model identifies four target groupings for wearable payment products

The banked and younger age groupings demonstrate the greatest early adopter potential

10% of all consumers are ready to adopt wearable payments immediately

China has the largest potential customer base for wearable payments

Wearable providers need to target the highest-potential demographics

ResearchMoz is the world’s fastest growing collection of market research reports worldwide. Our database is composed of current market studies from over 100 featured publishers worldwide. Our market research databases integrate statistics with analysis from global, regional, country and company perspectives.

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