(openPR) - Mobile phone buyers in Haryana & Uttaranchal have an appropriate opportunity to continue their new year celebrations with Intex's “Scratch Karo Ek Irada” offer – an attractive end-consumer scheme launched by the company for its range of GSM mobile phones.

Assuring free gifts on each purchase, the scheme is all about purchasing any Intex mobile phone from an authorised retailer in the above mentioned regions which in turn will lead to receipt of a scratch card by the buyer. On scratching the card, the buyer will exercise his luck to surely receive any of the following exciting freebies- Yamaha Alba bike, Intex Gold Desktop, Intex 2000W Subwoofer, Intex Bluetooth Headset, Travel Bag and Digital Clock.

Each scratch card will have only one of these free goods from this wide assortment. Consumers can collect their gifts from the point of purchase only by showing the scratch card and invoice. Also applicable at Intex's Derabassi mobile phone dealers, the scheme is valid till February 15, 2008. Currently, there are six models of Intex phones in market catering to basic, middle-end and high end mobility requirements. These are: Flair I -1107, Infi I - 0315 ,Envy I- 1044, ,Estelo I- 3060, Aura I-1224 and Ultima I-1170.

Exuding enthusiasm on the scheme, Mr. Shailendra Jha, Business Manager- Mobile Phones, Intex says “The scheme aims to add value to the buying experience of our consumers and also focuses on enhancing benefit level of our channel partners who are competing with various specialty stores floating consumer schemes so often. With Intex mobile phones available only in North India, the target audience is from two of the most important states in the region - Haryana & Uttaranchal and also from the Derabassi territory in Punjab. Semi-urban areas are showing neck to neck potential with metros in purchase of mobile phones. We believe this scheme will certainly prove instrumental in further upping the brand equity amongst end consumers.”

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About Intex Technologies

Intex Technologies is an 11-year-old IT Hardware and Electronics company, headquartered at New Delhi. It has been ranked 104 amongst the 200 fastest growing IT(hardware & Software) companies in India by Data Quest (July, 2007).The company has a pan-India presence though its own network of 4 mother-warehouses, 28 branches, 2 regional offices and 57 service centres.

Brand 'Intex' covers 08 business segments- PC, Consumer Electronics, Power Electronics, Computer Peripherals, Retail, GSM Mobile Phones, In-Car Accessories and Enterprise Business. The business segments cover a portfolio of 26 Product Groups spread across more than 300 products ranging from Desktops, Notebooks, TFT-LCD monitors, DVD players, Home Theatre Systems, Subwoofers, Headphones, Web Cameras, GSM Mobile phones, Home UPS and Computer Peripherals to name just a few.

The sales are routed through a channel network comprising of 800 + distributors and 12,000+ dealers spread across the country. Through its retail business vertical, Intex products are positioned at 81 dedicated counters of reputed chains of hyper markets and specialty stores.

During the last 5 financial years, the company has achieved a CAGR of 52 % as compared with industry annual growth rate of about 25-30%. Turnover increased from Rs. 32 crore in 2001-02 to Rs. 260 crore in 2006-07. In pursuit of its goal to reach 400 crores by 2008, the brand has been growing beyond computer peripherals for some time now. Over the last 12-18 months, Intex has expanded its product offerings by adding products with more end-user interface like Desktop PCs, Notebooks, TFT-LCD Monitors, home UPS, DVD Players, Home Theatre Systems, GSM Mobile Phones and In-Car Accessories (Audio –Video, etc.)