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Korean Animated TV Series “Mix Master” Big Hit in Europe and South East Asia

01-14-2008 05:04 PM CET | Leisure, Entertainment, Miscellaneous

Press release from: Korea Culture & Content Agency

Popular online/trading card game, "Mix Master," which combines various themes like combat and strategy along with fantasy and adventure, has become a hit in Korea and Japan, attracting gamers of all ages by giving them the ability to immerse themselves in a fantastic world where they can create, customize, and trade over 200 amazing creatures called Hench.

The unique quality of this TV animated show is that it offers strong personality and comedy filled stories ‘mixed’ with all of the entertaining elements of an online/trading card game.
“Mix Master” kicked off on Nicktoons (UK) early this summer and is currently broadcast at 09:00 on Mondays and Tuesdays. “Mix Master” was first launched show in Nicktoons as a Korean original production.
Since its launch it has achieved a 0.25 TVR, a 1.6% share, and ranks as the eighth top show on the channel, reaching an average of 14,000 kids aged 4-15 each time it is played.
Sunwoo Entertainment (www.sunwoo.com) Managing Director Moon-Ju Kang said, “We are happy it has had such a positive impact in its first three weeks of transmission, and hope that we will be able to build on this strong foundation.” Mix Master has also kicked off on Kids Central, MediaCorp TV12 Singapore and currently broadcasts at 10: 30 on Saturday mornings, a golden time slot.
Sunwoo Entertainment has continuously grown over the last 30 years in the areas of planning and production for live-action and animation programming. Sunwoo Entertainment has been pursuing a One-Source, Multi-Use Entertainment System through ongoing animation development and production. The company started its business as a television commercial and animation production company, but in the years since, has expanded to include planning, development, distribution, licensing, merchandising, and feature films. Recognized globally, Sunwoo Entertainment is passionately striving to become the leader in the entertainment industry with professional staff in every corner of the world.

Sunwoo Entertainment Co.,Ltd
Kolon Digital Towe 14F, 222-7,Guro3-Dong, Guro-Gu, Seoul, KOREA

Hyung-Soon Chang (Deputy General Manager / Marketing Division) / hschang@sunwoo.com
Tel : +82 2103-8039 Fax +82 2103-8099

The Korea Culture & Content Agency (KOCCA) is the creative content division of South Korea’s Ministry of Culture & Tourism. KOCCA is committed to fostering the growth of Korean creative content such as animation, online gaming, cinema, music, and mobile content in the United States.

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