NORTHFIELD, Ill. – Jan. 10, 2008 – Management Simulations, Inc., the world’s largest supplier of business simulations, announced today that it has changed its name to Capsim® Management Simulations, Inc. (Capsim). Company President Dan Smith offered the following insight:

“For many years, our company name was Management Simulations, Inc.® or ‘MSI®,’ and our website was www.capsim.com. As an Internet-based company, our customers all typed ‘Capsim’ when they wanted to reach us. As our technologies became more popular in the business simulation marketplace, more and more customers came to think of our company, and even our products, as Capsim.

“Finally, after so many years, we got the hint. If the most important people in the world, our customers, tell us we are Capsim, then we have to agree.

“Since 1985, Capsim has helped develop the role of simulation-based business education for academic and executive training. One thing that has not changed is the company’s commitment to preparing the next generation of corporate leaders through simulated experiences. Every year, we initiate thousands and thousands of contacts with our customers, and through their feedback, Capstone® Business Simulation has developed into the world’s best selling business simulation.

“We value our customer feedback and look forward to continuing to build lasting relationships with leading corporations and universities as the number one choice for business simulation technology.”

Along with the name change, the company has re-branded its corporate identity and adopted a new corporate logo. The changes are effective immediately, and all future business activity will be conducted under the new name.

Editor’s note
Contact Jason Abrahams for high-resolution logos of Capsim Management Simulations, Inc.

Jason Abrahams
KemperLesnik
312.755.3533
jason.abrahams@kemperlesnik.com

About Capsim Management Simulations, Inc.
Founded in 1985, Capsim® Management Simulations, Inc. (Capsim®) is the leading virtual business simulation program provider worldwide and is a member of the AACSB (Association to Advance Collegiate Schools of Business). Its Capstone® Business Simulation is the best-selling business simulation that teaches strategy/tactics, accounting, marketing, finance, human resources, teamwork, leadership, and other topics. Capsim's Comp-XM®, used in conjunction with Capstone, evaluates the business acumen of participants. Capsim works with more than 550 universities, including Harvard, Wharton, Northwestern and Vanderbilt, as well as countless high schools and leading businesses, such as Microsoft, Alcoa, BP, Allstate, Samsung, General Motors and Goldman Sachs. Visit www.capsim.com for more information.

This release was published on openPR.