Stuffed Animal & Plush Toys Market Size, Share, Trends, Demand, Segments, Leading Companies and Forecast till 2031 / The LEGO Group, Mattel, Inc., Hasbro, Inc., Playmates Toys Limited

The global stuffed animal & plush toys market is anticipated to grow at a considerable CAGR of 4.2% during the forecast period (2024-2031). The offline distribution channel was the largest segment in the stuffed animal & plush toys market. Offline distribution channels include gift stores, toy stores, hypermarkets, specialty stores, and others. The availability of a wide range of products in these stores is the key growth-driving factor for the segment. Moreover, various offers and discounts on branded products and store assistants provided by these stores will boost segment growth. 

Online channel is expected to be the fastest-growing segment in the market. The rapidly expanding e-commerce sector, especially in emerging regions, and the rising number of internet and smartphone users are the key factors driving product sales through online platforms. These platforms also provide home delivery, a number of payment options, such as cash on delivery (COD), which will drive the segment further. Moreover, online channels offer 24*7 service. Soft toys are a good companion for young ones, including toddlers and babies. They are specially made for young children out of textile fabrics and stuffed with a soft material that the young ones love to cuddle, hug, and play with them. Soft toys encourage the social and emotional growth of children and help in developing sensory skills. These toys are also known as stuffed toys and are made in various forms, dolls, legendary creatures, resembling animals, human beings, and others. 

Although stuffed toys are designed for children, the product does not have to be exclusively intended for playing; it can also be used as a decorative gift for parties and occasions. Manufacturers have been consistently putting their emphasis on scaling the production units of soft toys to cater to a more significant child population across the globe. The company also focuses on investing in wooden categories of toys in the coming years. Soft toys provide the young population with comfort and safety. 

The rising population of children has led to greater adoption of soft toys amongst toddlers and infants who often love to cuddle and play with them. Soft toys make the kids engaged with them, which has driven the demand in the global market. These soft toys allow the kids to gain a sense of control over their world and freely express their feelings and emotions. Moreover, with the expansion of TVs and digital media channels like Disney plus and cartoon networks, the demand for fictional characters is rising, which has induced the demand for soft toys. 

Manufacturing of soft toys requires plastic made from crude oil, impacting both the environment and human health. The fabrics used in the manufacture of soft toys often lack quality, which might adversely affect the demand for soft toys in the market and lead to restraining growth. For instance, in November 2020, Luki Lab, a division of Strottman International, launched two creative lines of toys named Gojo adventure and Pinxies in the period of kids Christmas celebrations.

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Market Coverage

The market number available for - 2023-2031
Base year- 2023
Forecast period- 2024-2031

Segment Covered- 

By Product Type
By Distribution Channel

Regions Covered-

North America
Europe
Asia-Pacific
Rest of the World
Competitive Landscape- The LEGO Group, Mattel, Inc., Hasbro, Inc., Playmates Toys Limited, Tomy Company, Ltd, Kenner Products, and others.

Stuffed Animal & Plush Toys Market Report Segment

By Product Type  

Traditional Stuffed Animals
Cartoon Toys
Battery Operated
Action Figures & Model Play
Dolls & Playsets
Puppets
Others (Customizable Stuffed Animals and Special Future Plush Toys)

By Distribution Channel 

Online
Offline

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Stuffed Animal & Plush Toys Market Report Segment by Region

North America                                                                                                           

United States
Canada

Europe

UK
Germany
Spain
France
Italy
Rest of Europe

Asia-Pacific

India
China
Japan
South Korea
Rest of APAC

Rest of the World

Latin America
Middle East and Africa 

Company Profiles 

Bandai Namco Holdings Inc.
Budsies, LLC
GIANTmicrobes
Hasbro, Inc.
Jazwares, Inc.
Kenner Products (Kenner)
Lego A/S (The Lego Group)
Mattel, Inc.
The National Entertainment Collectibles Association (NECA)
Playmates Toys Ltd.
The Simba Dickie Group  
Spin Master
Tomy Company, Ltd.
Tru Kids, Inc. 
Funko Inc.

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