(openPR) - The American movie directors Quentin Tarantino and Eli Roth came to Iceland on Thursday December 27th to celebrate the new year. They may have read the weather forecast for new year's eve, which happens to be rather bleak, as one of the first things they did was to go to the 66°North shop in Bankastraeti in downtown Reykjavik, and invest in some seriously warm and stylish outdoor clothes.

Tarantino and Roth know the brand well from their own experience, and have been keen on praising the wares abroad. Roth didn't wear anything else during the shooting of his horror movie Hostel 2, which was filmed in Prague in the Czech Republic where the temperatures were very cold, and Tarantino has showed up on a number of interviews wearing 66°North. Most recently, he was on the front page of the British paper The Telegraph wearing a cap emblazoned with the 66°North logo.

Among the clothes that Tarantino and Roth bought yesterday were Stormur fleece jackets and thermal socks, and Roth also got some Víkur horse riding wear, as he is a great enthusiast for the Icelandic horse.

Contact info

Helga Vidarsdottir, Vice President of Marketing
Midhrauni 11
IS-210
Garðabae
Icland
Tel: +354 535 6600

About 66°North
66°North Ltd. is among Iceland’s oldest manufacturing companies. It was established in the year 1926 and has throughout the decades been a leading producer and innovator in the making of working clothes used on sea and land, made for the toughest outdoors working conditions on the planet. In the past decade, 66°North has leveraged its expertise into a wide selection of outdoor clothing for sports and leisure. It has received numerous awards for its designs and marketing campaigns.

The company’s staff today numbers more than 300 people. It operates 9 shops in Iceland under the names of 66°North and Iceland Gift Store, as well as a shop in Latvia and two shops in Lithuania. Furthermore the 66°North brand is sold in retail stores in Europe and North America.

For further information about 66°North visit our international website, www.66north.com.