Press release
Influencer Marketing Platform Market: Navigating Market Segments, Growth Drivers, and Competitive Strategies in Digital Marketing Solutions
Influencer Marketing Platform Market
The influencer marketing platform market size is expected to see exponential growth in the next few years. It will grow to $66.02 billion in 2028 at a compound annual growth rate (CAGR) of 32.7%. The growth in the forecast period can be attributed to emergence of new social media platforms, integration of e-commerce features, advanced ai-driven analytics, rise of micro-influencers, focus on long-term relationships. Major trends in the forecast period include micro-influencers on the rise, ai-powered influencer matching, video content dominance, ephemeral content and stories, authenticity and transparency.
Market Overview -
An influencer marketing platform refers to an automated software solution designed to assist brands and agencies in managing and executing influencer marketing campaigns. These platforms are used to provide a database of influencers across social media platforms, tools for campaign management and metrics to track the performance of influencer campaigns.
Download Free Sample of Report -
https://www.thebusinessresearchcompany.com/sample.aspx?id=13681&type=smp
Surge In Smartphone Adoption Drives The Influencer Marketing Platform Market
Increasing use of smartphones is expected to propel the growth of the influencer marketing platform market going forward. Smartphones refer to mobile devices that offer advanced computing capabilities and connectivity. Influencers create content for their social media platforms directly from their smartphones. The built-in cameras and editing tools on smartphones enable influencers to capture and edit high-quality photos and videos for their campaigns. For instance, according to Datar portal, a Singapore-based online reference library, between 2022 and 2023, there was a 2.3% increase, equivalent to 1.4 million, in the number of mobile connections in the Republic of Korea. Therefore, the increasing use of smartphones is driving the growth of the influencer marketing platform market.
Competitive Landscape -
Major companies operating in the influencer marketing platform market report are Quotient Technology Inc., Hootsuite Inc., Impact Tech Inc., Brandwatch, Launchmetrics, AspireIQ Inc., IZEA Worldwide, Linqia Inc., Traackr Inc., Social Beat Digital Marketing LLP, ExpertVoice Inc., Open Influence, Onalytica, Maverick, JuliusWorks Inc., Lefty, Klear, CreatorIQ, Tagger Media Inc., Influencity, NeoReach, Lumanu Inc., Takumi, Upfluence Inc., GrapeVine Logic Inc., Tidal Labs, Markerly Inc.
Innovations in Tech-Powered Platforms Propel Brands Into Informed Collaborations
Major companies operating in the influencer marketing platform market are focusing on innovation, such as tech-powered influencer marketing platforms. A tech-powered influencer marketing platform refers to a software solution that leverages artificial intelligence, data-driven technologies, and advanced algorithms to assist brands in finding, connecting with, and managing influencers effectively. Platforms use AI (artificial intelligence) algorithms and databases to identify potential influencers based on factors such as demographics, interests, and audience. For instance, in August 2023, Animeta, a Singapore-based tech-powered creator company, launched a new tech-powered influencer marketing platform, Animeta Brandstar. This platform is the first-of-its-kind tech-data-enabled influencer marketing platform that empowers brands for informed influencer collaborations. It offers a streamlined discovery process, transparency and a single-window solution for influencer marketing, addressing brand needs such as influencer discovery, seamless execution, and measurable performance tracking for return on investment.
Browse Full Report @
https://www.thebusinessresearchcompany.com/report/influencer-marketing-platform-global-market-report
Key Segments -
The influencer marketing platform market covered in this report is segmented -
1) By Component: Solutions, Services
2) By Application: Search And Discovery, Campaign Management, Influencer Relationship Management, Analytics And Reporting, Compliance Management And Fraud Detection, Other Applications (Workflow Automation And Time Management And Third-Party Integration)
3) By End User: Fashion And Lifestyle, Agencies And Public Relations, Retail And Consumer Goods, Health And Wellness, Ad-Tech, Banking And Financial Institutes, Travel And Tourism , Other End Users
Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics
Contact Us:
The Business Research Company
Europe: +44 207 1930 708
Asia: +91 88972 63534
Americas: +1 315 623 0293
Email: info@tbrc.info
Follow Us On:
LinkedIn: https://in.linkedin.com/company/the-business-research-company
Twitter: https://twitter.com/tbrc_info
Facebook: https://www.facebook.com/TheBusinessResearchCompany
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ
Blog: https://blog.tbrc.info/
Healthcare Blog: https://healthcareresearchreports.com/
Global Market Model: https://www.thebusinessresearchcompany.com/global-market-model
Want To Know More About The Business Research Company?
The Business Research Company (www.thebusinessresearchcompany.com) is a market intelligence firm that pioneers in company, market, and consumer research. Located globally, TBRC's consultants specialise in various industries including manufacturing, healthcare, financial services, chemicals, and technology.
Global Market Model - World's Most Comprehensive Database
The Business Research Company's flagship product, Global Market Model (www.thebusinessresearchcompany.com/global-market-model) is a market intelligence platform covering various macroeconomic indicators and metrics across 60 geographies and 27 industries. The Global Market Model covers multi-layered datasets which help its users assess supply-demand gaps
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Influencer Marketing Platform Market: Navigating Market Segments, Growth Drivers, and Competitive Strategies in Digital Marketing Solutions here
News-ID: 3451913 • Views: …
More Releases from The Business research company
Trending Report On Genome Editing/Genome Engineering Market 2024-2033: Business …
The genome editing/genome engineering market size has grown rapidly in recent years. It will grow from $7.23 billion in 2023 to $8.57 billion in 2024 at a compound annual growth rate (CAGR) of 18.6%. The growth in the historic period can be attributed to increasing research in genetics and genomics, rise in genetic diseases, gene therapy advancements, investments in biotechnology and life sciences, potential for agricultural applications, application…
Latest Research Report On Fruit And Vegetable Ingredients Market With Included A …
The fruit and vegetable ingredients market size has grown strongly in recent years. It will grow from $221.27 billion in 2023 to $234.62 billion in 2024 at a compound annual growth rate (CAGR) of 6.0%. The growth in the historic period can be attributed to health awareness, clean label movement, flavor and taste enhancement, rise in vegetarian and vegan diets, shifting consumer preferences.
The fruit and vegetable ingredients market…
Growing Demand And Trends Of Flue Gas Desulfurization System Market To Receive O …
The flue gas desulfurization system market size has grown strongly in recent years. It will grow from $19.59 billion in 2023 to $20.77 billion in 2024 at a compound annual growth rate (CAGR) of 6.1%. The growth in the historic period can be attributed to stringent environmental regulations, rising global focus on air quality, increased coal-fired power generation, public awareness and environmental activism, expansion of industrial manufacturing.
The flue…
Future Industry Growth Of Fiber Optic Components Market Drivers, Ongoing Trends, …
The fiber optic components market size has grown strongly in recent years. It will grow from $26.19 billion in 2023 to $28.62 billion in 2024 at a compound annual growth rate (CAGR) of 9.3%. The growth in the historic period can be attributed to internet revolution and data demand, advancements in fiber optics, global connectivity requirements, emergence of cloud computing, government initiatives and investments.
The fiber optic components market…
More Releases for Influence
FOOD’S INFLUENCE ON CHILDHOOD BEHAVIOUR AND LEARNING
Worldwide, allergies are on the rise, and in South Africa a staggering 40% of sufferers are children, according to the Allergy Foundation of South Africa - affecting quality of life and learning potential. The problem, and solution, to common allergy symptoms, says world-renowned nutrition expert Patrick Holford, is diet.
“One in three children with behavioural problems have allergic reactions to foods. Other than overt physical reactions, individual food allergies can affect…
Technological Advancements to Influence Microspheres Market Growth
Transparency Market Research has published a new report titled “Microspheres Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2023”. According to the report, the global microspheres market was valued at US$ 2.72 Bn in 2014 and is anticipated to reach US$ 7.77 Bn in 2023, expanding at a CAGR of 12.4% between 2015 and 2023.
Microspheres are small spherical particles having size (diameter) from 1 to…
Chinese Influence on Global Infrastructure
"The Latest Research Report Chinese Influence on Global Infrastructure provides information on pricing, market analysis, shares, forecast, and company profiles for key industry participants. - MarketResearchReports.biz"
About Chinese Influence Market
This report outlines and analyzes all infrastructure projects around the world in which Chinese companies including owners, financers, and contractors are involved.
Summary
Throughout the 21st century, China has been a world leader in expanding its infrastructure base, creating the worlds largest high-speed rail…
Technological Advancements to Influence Octreotide Market Growth
Octreotide are amino acid monomer which is attached to amide group. The octreotide acts similar to the hormone somatostatin. Octreotide basically lowers the variety of hormone such as insulin, glucagon, growth hormone and others, Octreotide reduces chemical messengers such as gastrin, vasoactive intestinal peptide that cause disease symptoms. Octreotide depending upon the severity generally severe diarrhea, acromegaly as well as for treating flushing in patients with tumors. Octreotride…
Technological Advancements to Influence Carob Market Growth
Carob (Ceratonia siliqua) is a native plant to the eastern Mediterranean especially to the Middle East countries. Carob is also called as locust bean and is primarily cultivated for its edible pods in majorly Mediterranean region which includes Southern Europe, Northern Africa and the Canary Islands. Carob powder is also used as a substitute for cocoa powder in various bakery products. Carob based bars is consumed as an alternative to…
Tolkien Seminar 2012 – Tolkien’s Influence on Fantasy
The Friedrich-Schiller-University Jena is hosting the 9th Seminar of the Deutsche Tolkien Gesellschaft (DTG) from 27-29 April 2012. The Seminar aims at exploring the various aspects of Tolkien’s influence on the development of fantasy. Contributions to the international and interdisciplinary conference are in German and English. Entry is free.
Contributions include:
• Guglielmo Spirito & Emanuele Rimoli: The Inner Consistency of Reality: J.R.R. Tolkien, Flannery O’Connor, Michael D. O’Brien and Jonathan Franzen
• Anna…
