Press release
NEXT ANIMATION STUDIO BRINGS JIMMY LIAO’S ILLUSTRATIONS TO LIFE VIA VIRTUAL REALITY
Scene from newest "All of My World Is You" virtual reality experience.
This unique partnership combines the technical animation capability of NAS, along with the fantastical creativity of Jimmy S.P.A. Plus. NAS will create a room-scale, fully immersive VR experience where fans can interact and explore illustrated scenes from the book -- an experience that extends reading beyond the printed page.
NAS and Jimmy S.P.A. Plus work closely together on both the interactive storytelling and technical development for the project. Scenes from “All of My World Is You” have been masterfully recreated into four unique VR experiences. Each scene follows the emotional journey of the protagonist, a little girl coping with the loss of her beloved puppy. Important lessons on love and loss are gained through interactions with four characters from the book: a gardener who nurtures plants to adulthood only to watch them leave for greener pastures, a TV-addicted monster who can’t do anything without a screen in front of him, a concert pianist who has fallen on hard times, and a heartbroken woman dealing with the pains of her past.
The four VR experiences will be released individually throughout 2016, and installed at the Frankfurt Book Fair in October as part of Jimmy SPA brand’s promotional tour.
“Since the Jimmy SPA brand was established, we have achieved numerous milestones. Jimmy’s creation has been implemented into movies, animations, stage plays, digital books, mobile applications, public art installations etc. and today the magical VR experience. We are delighted to continue pursuing these breakthroughs which take the brand to new heights.” Said Yusan Lee, CEO of Jimmy S.P.A. Plus.
“Our studio invests heavily in research and development. So, this is an exciting opportunity for us to push the technological boundaries for this new form of storytelling.” said Indra Suharjono, CEO of Next Animation Studio.
NAS is well-positioned to be one of the foremost providers of innovative VR content as it has been experimenting with creative storytelling to craft powerful content in this new medium. The studio won Best Experimental VR film at the 2016 VR FEST in Las Vegas for “Race to the presidency with Donald Trump,” a comedic 360 animation that follows Donald Trump’s journey to the White House.
About Next Animation Studio
Next Animation Studio (NAS) is the fastest, full service animation studio in Asia, specializing in high-quality animation from concept to completion. The studio focuses on developing and producing high-quality, original animation IP for delivery across multiple media channels, innovative VR storytelling, and fast animated news — all in a fraction of time of a traditional studio. NAS employs hundreds of creators and animators in Taipei, Taiwan, and has offices in Hong Kong, Japan and the United States.
With millions of followers and billions of views, NAS is known around the world for its daily CG news stories. It’s one of the few, fully digital content studios in Asia. NAS handles every step of the 3D animation content workflow: from storyboards to real-time 3D production to CG animation. For more information, visit www.nextanimationstudio.com
About Jimmy S.P.A. Plus Co., Ltd.
Jimmy SPA, a brand derived from Jimmy Liao’s work, is managed and developed by Jimmy S.P.A. Co., Ltd. since 2000. Jimmy Liao’s picture book content and spirit are successfully transformed into various forms including films, merchandises, exhibitions and installations etc., and are referred to as important models of transmedia storytelling and cross-platform marketing within the Taiwan cultural and creative industry. At the 15th anniversary of the brand, Jimmy S.P.A. Co., Ltd. established Jimmy S.P.A. Plus Co., Ltd., which continues to maintain the core brand value and focuses on strategic planning in crossover collaborations, new media, cultural exhibitions and brand development. The company aims to consolidate the transformation and application of Jimmy Liao’s work, and to create new niches and value in the international market.
Media Contact:
Next Animation Studio
Jessica Wu
Marketing & Communications Director
+886-2-6607-8317
jessicawu@nextanimation.com.tw
No. 19, Ln. 146, Xinhu 2nd Rd., Neihu Dist.
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