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Healthcare Data Monetization Market Research 2024-2033 - Outlook, Overview, Competitor Analysis, and Insights

04-02-2024 07:01 AM CET | Health & Medicine

Press release from: The Business research company

Healthcare Data Monetization Market

Healthcare Data Monetization Market

"Exploring the Global Healthcare Data Monetization Market: A Comprehensive Overview

Insights into Healthcare Data Monetization Market: Global Trends and Analysis

Healthcare Data Monetization Industry - Key Market Dynamics and Trends

The healthcare data monetization market size has grown exponentially in recent years. It will grow from $0.69 billion in 2023 to $0.83 billion in 2024 at a compound annual growth rate (CAGR) of 20.0%. The growth in the historic period can be attributed to increased focus on data privacy and security, increase in use of external data sources.

The healthcare data monetization market size is expected to see rapid growth in the next few years. It will grow to $1.7 billion in 2028 at a compound annual growth rate (CAGR) of 19.7%. The growth in the forecast period can be attributed to widespread adoption of electronic health records (ehr), increasing regulatory compliance and standards. Major trends in the forecast period include increased focus on data privacy and security, rise of data exchange platforms, expansion of value-based care models, integration of artificial intelligence and machine learning, emergence of data monetization partnerships.

Market Overview -
Healthcare data monetization refers to the process of using healthcare data to obtain quantifiable economic benefits. It involves the practice of selling or licensing patient data to third-party organizations to generate revenue (direct monetization) or using healthcare data to improve existing products or create new ones that generate revenue (indirect monetization).

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Electronic Health Records Fueling Growth In Healthcare Data Monetization
The widespread adoption of electronic health records is expected to propel the growth of the healthcare data monetization market going forward. Electronic health records are digital versions of patients' medical records that contain information about their health history, diagnoses, medications, and treatments. EHRs (Electronic Health Records) are used in healthcare data monetization for medical research, drug development, and clinical trials, to better treatments and personalized medicine. For instance, in June 2023, according to a survey of 32 companies by Munich Re Group, a Germany-based insurance company, around 90% of carriers are currently using EHRs, and EHR adoption has increased by 38% since 2020. Therefore, the widespread adoption of electronic health records is driving the growth of the healthcare data monetization market.

Competitive Landscape -
Major companies operating in the healthcare data monetization market report are Google LLC, McKesson Corporation, Microsoft Corporation, Siemens AG, Oracle Corporation, SAP SE, Salesforce Inc., GE Healthcare, Infosys Limited, Cerner Corporation, OpenText Corporation, Epic Systems Corporation , Snowflake Inc., Informatica Inc., TIBCO Software Inc., QlikTech International AB, Innovaccer Inc., Sisense Inc., H1.Co, Infor, SAS Institute Inc., Virtusa Corp., John Snow Labs Inc., HTEC Group

Healthcare Innovations For Personalized Patient Experiences
Major companies operating in the healthcare data monetization market are introducing various innovations in digital transformation, such as Software as a Service, that helps healthcare providers deliver more personalized patient experiences. SaaS, or Software as a Service, is a software delivery model where applications are hosted in the cloud and accessed by users over the internet, typically through a web browser or mobile app. For instance, in April 2023, Salesforce, a US-based cloud-based software company, announced new Customer 360 for Health capabilities designed to help healthcare providers deliver more personalized patient experiences. The innovations aim to streamline processes, reduce costs, and improve patient care by leveraging real-time data, AI, and automation. These features help healthcare and life sciences organizations enhance the overall care experience with the full power of Salesforce technology, including real-time data from Data Cloud, Einstein AI, and automation with Flow.

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https://www.thebusinessresearchcompany.com/report/healthcare-data-monetization-global-market-report

Key Segments -

The healthcare data monetization market covered in this report is segmented -
1) By Type: Direct Data Monetization, Indirect Data Monetization
2) By Deployment: On-Premise, Cloud
3) By End User: Pharmaceutical and Biotechnology Companies, Healthcare Providers, Healthcare Payers, Medical Technology Companies

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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