Corporate Gifting Market Analysis 2024 -2033: Forecasted Market Size, Top Segments, And Largest Region | Walmart Inc., Zara, Proforma Company, 4imprint Group plc, BIC Graphic SA, CustomInk LLC, Tervis Tumbler Company, Staples Promotional Products, ePromos

The Business Research Company has updated its global market reports, featuring the latest data for 2024 and projections up to 2080

The Business Research Company offers in-depth market insights through Corporate Gifting Global Market Report 2024, providing businesses with a competitive advantage by thoroughly analyzing the market structure, including estimates for numerous segments and sub-segments.

Market Size And Growth Forecast:
The corporate gifting market size has grown strongly in recent years. It will grow from $765.46 billion in 2023 to $839.57 billion in 2024 at a compound annual growth rate (CAGR) of 9.7%. The growth in the historic period can be attributed to corporate relationship building, recognition and appreciation, branding and marketing, occasion-based gifting, competitive edge.

The corporate gifting market size is expected to see strong growth in the next few years. It will grow to $1157.01 billion in 2028 at a compound annual growth rate (CAGR) of 8.3%. The growth in the forecast period can be attributed to sustainability and ethical gifting, virtual and remote work trends, globalization impact, health and wellness focus, data analytics in gifting strategies. Major trends in the forecast period include innovations in packaging, customization and personalization, technology-driven gifting solutions, focus on eco-friendly and sustainable gifts, artisanal and locally sourced products, inclusive and diverse gift selection.

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Market Segmentation:
The main types of corporate gifting are practical swap gifts, food, personalized clothing items, e-gift cards, experiences (airfare or concert tickets), and others. Practical swag gifts are branded or customized promotional items intended for recipients to use regularly in their daily lives. They are distributed through a direct channel or a distribution channel for use in applications by small and medium-sized enterprises (SMEs) and large enterprises.

Major Driver - Gift Card Surge Propels Corporate Gifting Market Growth
The increasing use of gift cards is expected to propel the growth of the corporate gifting market going forward. Gift cards refer to prepaid cards or vouchers that contain a specific monetary value, allowing the holder to purchase goods or services up to the card's stored value from the issuing retailer or business. Gift cards provide flexibility for recipients to choose items or experiences that suit their preferences, making them suitable for corporate gifting programs. For instance, in August 2023, according to Gift Rabbit, a US-based affiliate marketing website, gift card sales increased by 22% in 2021 compared to 2020. Further, by 2025, the number of businesses offering gift cards is expected to increase by 23%. Therefore, the increasing use of gift cards will drive the growth of the corporate gifting market.

Competitive Landscape:
Major companies operating in the corporate gifting market report are Walmart Inc., Zara, Proforma Company, 4imprint Group plc, BIC Graphic SA, CustomInk LLC, Tervis Tumbler Company, Staples Promotional Products, ePromos Promotional Products Inc., The Gem Group Inc, Quality Logo Products Inc., Crown Trophy Inc., R.S. Owens And Company, Sweda Company LLC, Swag.com Inc., Shenzhen Osea Technology Co. Ltd., The Magnet Group, Ever Rich Gift Limited, Logo Emblem Industries Co. Ltd, NINGBO WILSHINE STATIONERY CO. LTD., Pujiang AF Crystal Craft Co. Ltd., Crest Craft Company , Farfromboring Promotions LLC, LION PROMOTIONAL GIFT CO. LIMITED, Quanzhou Changyi Crafts Gifts Limited

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Top Trend - The Integration Of Artificial Intelligence For Enhanced Personalization And Engagement
Major companies operating in the corporate gifting market are developing advanced technology, such as AI-powered platforms, to enhance gift personalization and improve recipient engagement. AI-powered platforms in corporate gifting help streamline gift selection, tailor offerings to individual preferences, and optimize the overall gifting experience, resulting in stronger client relationships and increased brand loyalty. For instance, in September 2021, Alyce Inc., a US-based company that develops online corporate gifting platforms, launched the next generation of smart gifting capabilities and partnerships to enhance its corporate gifting solution. This AI-powered platform offers advanced features and collaborations that enable businesses to create more impactful and personalized gifting experiences for their clients, prospects, and partners. The platform includes features such as custom gift marketplaces, global gifting execution through Staples Promotional Products, and 1-to-many gifting on behalf of sales, providing efficiency and intelligence for strategic programs and campaigns.

The Table Of Content For The Market Report Include:
1. Executive Summary
2. Corporate Gifting Market Characteristics
3. Corporate Gifting Market Trends And Strategies
4. Corporate Gifting Market - Macro Economic Scenario
5. Corporate Gifting Market Size And Growth
…..
27. Corporate Gifting Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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