Press release
Soft Touch® gloves help strengthen brands with new web tool
In addition to making the better part of Soft Touch gloves available for branding, the company has also created a simple web-based branding tool. At www.arbetshandskar.com customers can upload their logo and quickly see an illustration of the branded glove. On the site they can also ask for a quotation with just a few clicks.
"Strengthening the local brand becomes more and more important, a trend we have seen from the food industry among others", says Michael Cederkvist, CEO at Soft Touch AB. "Since the 1970s, companies have branded their workwear, but today gloves is the only item that is not being commonly branded", he continues. "We understand the importance of the need to strengthen your brand or corporate identity and this has laid the foundation to the concept we can now present."
"With this new tool and the wide range of products, we further strengthen our customers' position in worker gloves", says Michael Cederkvist. "Soft Touch is an attractive brand with high quality and a wide range of gloves. We believe that being able to brand our gloves opens up new business opportunities for our customers. As well as strengthening the brand for our customers, our hope is that this new concept will boost our sales further and that more customers will choose Soft Touch AB as their supplier for quality gloves", he finishes.
The website www.arbetshandskar.com is launching in early June 2016.
Have a look on: https://www.youtube.com/watch?v=OwHyIrFZiVk
Soft Touch AB is a wholesaler founded in 1913 with a strong tradition in manufacturing gloves.
In collaboration with our customers and manufacturers we develop working gloves resulting in a unique range tailored to the European market. This range is marketed under our registered trademarks, Soft Touch® and ProTec® among others. The company’s headquarters is based in Partille, Sweden.
Soft Touch AB
Gamla Alingsåsvägen 24
433 38 PARTILLE
Sweden
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