Codecs Unlimited and Elecard Announce Strategic Partnership

Elecard Products to Power CU Product Line

Las Vegas, Nevada, USA and Tomsk, Russia – December 14, 2007 – Codecs Unlimited (CU), a provider of video and audio compression technologies, and Elecard Devices CJSC, a leading developer of codecs and products for digital video, today announced a strategic partnership. Under the agreement, the core of CU’s product line will be powered by Elecard technology, and CU will become a preferred distributor of Elecard products.
CU’s Elecard-based products will include codec SDKs for Windows, Mac, Linux and other platforms, as well as a full line of end-user encoding, playback and quality analysis software. Elecard firmware and reference designs will also be used in the new CU TV™ line of hardware encoders, video-on-demand servers and IP streamers.
“We are proud to partner with Elecard,” said CU Sales Director Mark Bailey. “For almost 20 years, the Elecard name has been synonymous with quality. Our new association will allow us to offer the best possible products to our clients.”
According to Andrey Posdnyakov, the president of Elecard, the company in partnership with CU plans to seriously increase its presence in the North American market. “CU are top notch professionals in the field of digital video, and we are proud that CU chose Elecard to be its primary supplier of codecs and solutions. Now, working with CU, and with the full support of our US office, we can promise the same quality service to our North American client base as our European and Asian customers have been enjoying.”
CU will launch its Elecard-based product line at the upcoming Consumer Electronics Show in Las Vegas. Companies interested in arranging a meeting with CU at CES are invited to contact Mark Bailey at mark.bailey@codecsunlimited.com or (704) 307-4488.

About Codecs Unlimited
Codecs Unlimited (CU) is a broker of video and audio compression technology whose mission is to offer “One-stop shopping for the world’s best compression technology.” The company will achieve this goal by offering a limited number of carefully-selected SDKs for resale under the CU brand or with co-branding.
Additional information is available at http://www.codecsunlimited.com

About Elecard
Elecard Devices is a leading provider of video compression technology and high quality software products for video and audio playback, editing, analysis, multimedia content preparation and streaming. In 2006 Elecard Devices released its SIGMA iTV system, a firmware solution for system integrators as well as IPTV operators supporting AVC/H.264 and MPEG-2 SD&HD streaming. The Elecard group consists of 7 IT companies. Elecard is headquartered in Tomsk, Russia, where it was founded in 1988.
For additional information, visit the company's website at http://www.elecard.com

Elecard
Akademichesky Ave 10/3
Tomsk, 634055 Russia
phone: +1(650)292-3853
fax: +1 (801) 991-5443
Elena Shirokova

Elecard company, founded in 1988, is a leading provider of software products for encoding, decoding, processing, receiving and transmission of video and audio data in different formats (MPEG-2, MPEG-4, H.264/AVC, MJPEG 2000 and others).

Elecard is one of the first companies, which has developed the video codecs for the newest H.264/AVC compression standard and whose MPEG-2 Decoder is considered to be one of the world's best.

Since 2001, the company has been developing solutions for digital TV broadcasting and video streaming, which are widely used by the world's leaders of this sector. In 2006, Elecard announced a new product line of hardware/software IPTV solutions, which aroused great interest.

Elecard offers a wide range of reference designs for professional digital TV broadcasting market, which includes streaming, transcoding, video-on-demand servers, professional software products and software development kits (SDKs). The company develops digital TV set-top boxes and user's software applications for the average consumer. What makes Elecard different is that it lets an integrator company buy everything it needs - reference design, software, components and technical support in one place.

The application area of the company's technologies is very wide and includes solutions for satellite surveillance systems, terrestrial, cable and satellite broadcasting, security systems, video for cellular phones, and home multimedia centers.

The Elecard Group incorporates several private IT companies: Elecard Ltd, Elecard Devices, Elecard-Med, CompActive, Eletom, Solveig MM, Advansib, Elecard-Display, Russian Innovative Center Management Company and two educational research laboratories in the universities of Tomsk and at the laboratory of the Research Institute of Radio in Moscow (NIIR).

The company's headquarters is located in Tomsk, Russia. In 2007, Elecard opened its first office in San Mateo, California.

This release was published on openPR.