(openPR) - Strategy of “Go Big Go Wide” helps break open years of market monopoly
Bangalore, December 6, 2007: Acer, one of the world's top three branded PC vendors, has announced that they have been ranked Number 1 in the LCD wide monitor market in India followed by Viewsonic and Samsung.
According to the Q3 report from IDC, Acer has witnessed a tremendous growth in market share from 9.5% in Q3 2006 to a whopping 22.8% in Q3 2007. Acer today, dominates the LCD wide monitor market with total unit sales of 72, 144 in Q3 2007 alone.
Mr. S. Rajendran, General Manager - Sales and Marketing, said, “We at Acer are proud to be the first company to actively champion the transition of 15-inch TFT monitors to the ‘wide screen’ format, introducing 15-inch wide, 17-inch wide and 19-inch wide TFT monitors in a big way. We have an attractive ‘GO BIG GO WIDE’ product range with great price points and one of the largest service networks in the country. Our unique channel strategy has had a significant impact in not only growing the LCD wide monitor market but the display market as a whole.”
Acer’s success in the LCD monitor market has been driven by their continuous focus on the strategy of ‘Go Big Go Wide’ where in the company constantly checkmated its competition by driving the market on to the bigger & wider form factors and bringing out the latest models first into the market. This has been further supplemented by unique features like the ‘e-key’ which helps the customer to manage the various functionality’s with the touch of a button and hence making the Acer TFTs more user-friendly. Other factors which are responsible for the phenomenal growth include better features like Brightness, enhanced response time and design of the TFTs like the Ferrari co-branded TFTs which have seen a major penetration of Acer TFTs into the home segment.
A key part of the success has also been Acer’s differentiated channel strategy focused on striking partnerships with channels focused on key user segments like Home, SME/SMB, Large accounts and Govt apart from working and reaching out effectively to the vast network of smaller channel partners focused on end user TFT sales which has in turn created a major pull for the products across the channel.
Since its founding in 1976, Acer has constantly pursued the goal of breaking the barriers between people and technology. Focused on marketing its brand-name IT products around the globe, Acer ranks as the world's No. 3 (Q307) vendor for total PCs and No. 2 for notebooks, with the fastest growth among the top-five players. A profitable and sustainable Channel Business Model is instrumental to Acer’s continued growth, while a successful merger of Gateway Inc. as a wholly owned subsidiary completes the company’s global footprint by strengthening its presence in the U.S. and enhancing its strong position in Europe. Acer Inc. employs 5,300 people worldwide. Revenues in 2006 reached US$11.32 billion. See www.acer.com for more information.
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